Singapore Airlines Appoints New General Manager

Singapore Airlines Appoints New General Manager

Singapore Airlines has appointed James Lim as General Manager New Zealand. He was most recently based in the airline’s Copenhagen office.

James started his career with the airline in 2001 in sales. He was subsequently appointed to the Head Office Market Communication and Development Department, the West Asia Regional Office and then posted to the Lahore station before being sent to Copenhagen.

He replaces Looi Tein Po who has been appointed as General Manager South Africa for the airline.

James is charged with leading Singapore Airlines initiatives together with New Zealand businesses and organisations to facilitate, promote and enhance travel and trade between New Zealand and Singapore, and beyond Singapore to other fast-growing Asian markets.

“I’m one hundred percent excited about working and living in such a wonderful country,” says Mr Lim. “New Zealand is a very special place for me personally as my wife and I spent two weeks in the beautiful South Island on our honeymoon.”

“New Zealand is an important market for Singapore Airlines,” says Mr Lim. “We now operate 17 flights each week out of New Zealand, 12 from Auckland and five from Christchurch.”

“New Zealand has huge tourism potential with its scenic natural beauty. We have partnered with Tourism New Zealand to promote the country in several of our key markets in Asia and Europe and there is a lot of interest in visiting New Zealand.

“Of course, Singapore continues to be an attractive destination for New Zealanders, and we have seen particular growth in the family and stopover holiday categories,” adds Mr Lim. “New integrated resorts such as Marina Bay Sands, theme park attractions and the world’s tallest observation wheel, the Singapore Flyover, all provide high quality attractions for holiday-makers – and for those who like their leisure louder, we have the Singapore Grand Prix, the world’s only Formula One night race.

“Singapore is also an excellent hub for New Zealand businesses to expand into fast-growing markets of China, India, and other Asian countries. Conversely, Singapore provides efficient links for people from these markets to come to New Zealand. Singapore Airlines, together with its regional airline Silkair, provides convenient connections to the major commercial cities in China and India.”

ENDS

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