Scoop has an Ethical Paywall
Free online water software drives business
Free online software drives water engineering solutions business
By Peter Kerr for sticK
(sticK - Oct. 21 2010 ) By making some quite complex water engineering software freely available to its clients, AWT is attempting to get away from selling consultants’ time, and instead sell solutions.
The staff-owned Auckland-based water technology services company is basing a new strategy, introduced 18 months ago, on being the go to guys when the same clients want assistance designing or modifying their water equipment.
“We’re looking to create a future around internet tools, where our technologies will assist people in finding, using and disposing of water efficiently and effectively,” says managing director, Steve Couper.
For sticK – science, technology, innovation &
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Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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