Airport gives passengers an experience of S Island

Christchurch Airport gives passengers an experience of the South Island

Two interactive themed airbridges have been opened at Christchurch Airport, marking the start of a major project to give the airport an integrated visual theme based on the South Island’s stunning landscapes.

Visitors will step off international flights into themed airbridges with floor-to-ceiling images of amazing scenery like the lush West Coast bush or the golden-sand beaches of Abel Tasman National Park. The sensory experience will be amplified by sounds such as bird calls from the area, and even smells of the environment, such as fresh bush air.

“We want to make Christchurch an unforgettable airport, right from the moment people step off the plane,” said CIAL General Manager Marketing and Business Development, Gareth Owen. “We have worked closely with regional tourism organisations and private operators throughout the South Island to highlight some of our best landscapes. We want to inspire people to visit those areas, and they can immediately book travel and tours in those areas.”

The initial two visual themes of the airbridges showcase the dramatic landscapes of a West Coast forest, and a beautiful beach cove in Abel Tasman National Park. The next airbridge is due to open in November and will focus on the richly toned landscape of the MacKenzie Country.

Future aspects of the theming and branding project include a video wall and water feature. The water feature is just before Customs and offers visitors the chance to sample the clear, pure, naturally filtered water of the Christchurch aquifer which lies below the airport. As they pass through Customs, visitors will walk past the largest video wall in Australasia, where stunning images of our mountains, lakes and forests inspire them to visit.

The spectacular South Island theme will be portrayed on walls throughout the arrivals area, including the baggage claim area. The overall atmosphere will bring the South Island outdoors in, and build on Christchurch Airport’s brand as New Zealand’s Tourism Gateway.

…ENDS

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