2010 CAANZ Effie® Awards Honour the Most Significant Achievement in Marketing Communications: Ideas That Work
In recognition of the high quality work submitted for the 2010 CAANZ EFFIE Awards, judges awarded 12 Gold, 15 Silver and 12 Bronze EFFIEs at this year’s award show held at the Sky City Convention Centre.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ) the EFFIE’s are awarded in
recognition of the year’s marketing communications campaigns that have delivered superior results.
CAANZ CEO, Rick Osborne, was impressed with the quality of entries from agencies, with winners needing to convince a
panel of industry leaders including this year’s international judge Tim Broadbent, Ogilvy’s Beijing-based Effectiveness
Director.
“If agencies are to realise the CAANZ vision of being viewed as strategic partners to clients they must convince CFOs
and CEOs -and not just marketers- that they have the ability to make a positive impact on the goals and profitability of
organisations.
There is no better way to convey this vision than by winning an award that has effectiveness at its core. The EFFIES are
the awards that celebrate the nirvana where creative ideas drive measureable results.”
Colenso BBDO was awarded the Most Effective Agency of the Year for the second consecutive year, which recognises the most significant contribution made by an agency to the success of
its clients.
“Colenso BBDO’s 12 EFFIEs, including four golds, reflects an enduring partnership approach and focus on campaign results
for clients, said Mr Osborne.
The Ministry of Health was awarded the Most Effective Client of the Year award for its campaign work with agency DraftFCB on the National Depression Initiative - The Journal.
Commenting on the Client of the Year award Mr Osborne said, The Ministry of Health’s “The Journal” is a world first in
healthcare that takes depression sufferers on a journey to recovery. Testament to The Journal’s effectiveness is the
Ministry’s decisions to give it the same medical status as anti-depressant drugs.
TBWA\Tequila provided outstanding business results for new entrant telecommunications company 2degrees Mobile Ltd.
THE ‘BIG’ EFFIE® AWARD WINNERS
Best in Show
Agency: Colenso BBDO
Client: Mars New Zealand
Campaign Title: Whiskas: Love Your Cat
Most Effective Agency of the Year
Winner: Colenso BBDO
Most Effective Client of the Year
Winner: Ministry of Health
Agency: DraftFCB
GOLD EFFIE® AWARD WINNERS
Category: Social Marketing/Public Service
Agency: DraftFCB
Client: Ministry of Health
Campaign Title: National Depression Initiative - The Journal
Category: FMCG
Agency: Colenso BBDO
Client: Frucor Beverages New Zealand Ltd
Campaign Title: Rocket Man – V Pocket Rocket
Category: Consumer Durables
Agency: DraftFCB
Client: BMW Group New Zealand
Campaign Title: MINI Soho - Is this your number?
Category: Consumer Services
Agency: TBWA\Tequila
Client: 2degrees Mobile Ltd
Campaign Title: 2degrees Launch
Category: New Product/Service Introductions
Agency: Colenso BBDO
Client: Fonterra Brands (Tip Top) Limited
Campaign Title: Kapiti On A Stick
Category: New Product/Service Introductions
Agency: TBWA\Tequila
Client: 2degrees Mobile Ltd
Campaign Title: 2degrees Launch
Category: Return on Investment
Agency: Affinity ID
Client: Onecard mySpecials
Campaign Title: Progressive Enterprises
Category: Return on Investment
Agency: Colenso BBDO
Client: Mars New Zealand
Campaign Title: Whiskas: Love Your Cat
Category: Most Integrated Campaign
Agency: DraftFCB
Client: Ministry of Health
Campaign Title: National Depression Initiative - The Journal
2010 EFFIE® Awards proudly brought to you by
CAANZ and ANZA in association with TVNZ and sponsors:
Admedia & Fastline, Benefitz Ltd, EMANZ, Fairfax Media, JobMedia, Ministry of Health, Nielsen Media Research, NZ Marketing
Magazine, New Zealand Post Targeted Communications, The New Zealand Herald, The Radio Bureau and
The National Business Review
ENDS