Scoop has an Ethical Paywall
NZ small businesses should be wary of social media
NZ small businesses should be wary of social media wasteland
By Peter Kerr for sticK
(sticK - Oct. 6 2010 ) The internet is so full of tyre kickers that small New Zealand businesses need to be wary of spending massive amounts of time and money in social media dealings with such non-buyers.
“Twitter’s a waste of time unless you’re really big and can afford to have someone monitoring its incessant chat,” says Mobilizemail director Marc Krisjanous.
Other social media such as Facebook and Linkedin can be useful for small business, if managed correctly, but finding the warm prospects among the thousands of people who have grown to expect everything internet to be free, is key to successfully using the web to make sales he says.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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