Hold your babe, nurture your community

FOR IMMEDIATE RELEASE - Auckland, October 5, 2010

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Inaugural Australia and New Zealand Babywearing Week         

Hold your babe, nurture your community 

This year marks the inaugural celebration of Australia and New Zealand Babywearing Week. It will run parallel with International Babywearing Week from 6 – 12 October 2010. The theme this year is ‘Safe Babywearing – Enjoy the Benefits’.

Babywearing specialists, Belly Beyond, have initiated an exciting campaign to raise awareness about the benefits of babywearing and to educate parents on the safe use of slings and carriers in light of recent international safety concerns.

Teaming up with Australian based company Babes in Arms, the campaign is set to also profit local family-focused community projects and charities by offering $1500 worth of cash grants.  To win, the companies have invited parents to host a local babywearing celebration together with their friends during Australia and NZ Babywearing Week. 

“The term Babywearing is simply the practice of carrying or wearing your baby in a carrier” says Belly Beyond Director and Babywearing advocate, Louisa Currie.  “More New Zealand parents are realizing the benefits - their babies cry less, are more content and enjoy being included in family life. Babywearing is not about having your child attached to you 24 hours a day but modern instinctive parenting which is mostly common sense” she adds “and safe, happy babies equal happy parents and that’s definitely worth celebrating.”

Parents from both countries are harnessing the power of social media to invite their peers to events such as babywearing picnics, babywearing beach walks and sling demonstration days via the Australia and NZ Babywearing Week Facebook Page.

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