New Marketing and Collaborative Tools for SMB

News Release

Symantec Offers New Marketing and Collaborative Tools for SMB Channel Partners in APJ

Campaign Creator Makes Marketing Simple and Symantec Connect Enables Knowledge Sharing

Symantec Corp. (Nasdaq: SYMC) today announced two new tools aimed at helping Symantec partners generate more demand for their services and drive increased revenue from Symantec’s solutions. The enhanced Symantec Campaign Creator and Symantec Connect were introduced to enable partners, specifically small and medium sized businesses (SMBs) with limited time and budget, to improve the speed and efficiency of their marketing campaigns and more effectively leverage peer experiences to drive greater demand for their businesses.

“Symantec’s key priority is in helping our partners to differentiate their business and maximise their revenues. The roll-out of these new tools underlines our deep commitment to address partners’ needs to go to market quickly and effectively to drive increased demand for their solutions while having the flexibility to leverage on the wealth of experience and best practices from their peers globally,” said David Dzienciol, Symantec’s vice president for SMB and Channels, Asia Pacific and Japan. “We will also continue to develop innovative tools and programmes to enable our partners of all sizes improve their competitive edge and accelerate their business growth with Symantec.”

Symantec Campaign Creator
Symantec Campaign Creator allows SMB partners to easily create customised, co-branded marketing campaigns to help them drive new customer leads to grow their businesses and maximise revenues. Partners with limited time and marketing resources can make the most of their marketing budgets with Campaign Creator’s simple and easy-to-use templates for creating customised, co-branded email campaigns and flyers. It includes a new feature that enables partners to blast campaign emails directly from the tool at no cost, helping Symantec partners save time, money and increase their efficiency.

Campaign Creator is currently available to partners in English and will be localised into Chinese, Japanese and Korean in stages over the coming months.

Symantec Connect Partner Community
Symantec Connect was created to allow partners to share business content with peers on Symantec’s social media website. It brings together Symantec’s partner community and offers the opportunity to connect with other partners globally and enable them to get answers to business and technical questions, share messages, videos, articles, ideas, blogs and event information. SMB partners with limited resources will be able to download useful resources, seek advice and share ideas with their peers. There are more than half a million pieces of content on Symantec Connect today including five technical communities and three business communities. The content can be filtered by type, allowing partners to view only the activities that they are interested in.

About Symantec
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organisations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.
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