More than a quarter of Kiwi homes now have Freeview
Growth of the free-to-air digital broadcasting platform, Freeview, continues to track upwards, according to its latest
enabled household figures which illustrate that as of 30th June, 2010, it has broken a significant milestone and is now
being enjoyed by viewers in more than a quarter of New Zealand homes.
A total of 419,945 Kiwi households (26.1%) are now enjoying the benefits of crystal clear pictures, new channels,
popular content and world-class digital technology for free. The increase in Freeview enabled homes for the last 12
months to June 30, 2010, was 65% from 255,048 homes to 419,945 homes, or a further 10.3% of the population. More
specifically, for the second quarter of this year, Freeview satellite and Freeview|HD. numbers have increased again. An
additional 9,639 homes were enabled with Freeview satellite and 33,947 with Freeview|HD.
Its yet another strong result, indicative of the appeal Freeview has and the way in which free-to-air, digital TV and
radio is proving so popular with New Zealand consumers. The anecdotal feedback weve had from retailers suggests the All
Whites performance at the Fifa Football World Cup (screened live on TV One in HD, with alternate live games plus replays
on TVNZ 7) played a part in this very good result for Freeview|HD. And prices for integrated digital TVs, which have
built-in Freeview|HD tuners, and MyFreeview|HD Digital television recorders, are consistently falling, which helps too,
says Sam Irvine, Freeview General Manager.
One thing wont be changing and thats our firm commitment to providing great TV and radio, both mainstream, popular
content and niche channels, all via a free-to-air model, he adds.