Consumers Get Set for New Online Retail Experience

NZ Consumers Get Set for New Online Retail Experience

Auckland, 17 August 2010– A new website which allows consumers to search, sort and select the latest advertised products from leading New Zealand retailers in their area launched last month.
 
Lasoo.co.nz was launched by ReachMedia, a joint venture between NZ Post and Salmat Ltd and enables consumers to find what to buy, from where and to get the best deal, before going in store.
 
Right now, Lasoo.co.nz offers consumers the opportunity to “pre-shop research” products from several leading retailers, including Bunnings, The Warehouse, Farmers, Baby Factory and Paper Plus Group.  Some of the many product categories on offer include appliances, automotive, baby care, books, electronics, fashion, health and beauty, furniture, gaming, groceries, home improvement, jewellery, music supplies, sports and outdoor equipment, toys and travel.  
 
The site will soon be available through the Apple iPhone as well as the new Apple iPad, Lasoo.co.nz enables users to search across retail catalogues, products, retailers and brands from hundreds of outlets. Users sign up with their own private and secure login details and can then create and save their own shopping list, set-up customised alerts for the best deals and receive exclusive newsletters and special offers.
 
Greg Radford, CEO, ReachMedia says, “The increasingly complementary nature of online and offline retailing means that consumers are increasingly likely to research a purchase online before proceeding to buy the item offline.  At the same time, shoppers have embraced the flexibility that the new generation of mobile devices has given them.
 
“While some buying decisions may still entail a visit to a store or browsing through a catalogue, many buyers are now conducting their research online.  Our aim is to de-clutter the consumer shopping experience, make online search relevant and create a positive brand experience for both the shopper and the retailer.  At the same time, we want to be the instinctive first choice shopping research tool for consumers.
 
According to Lyle Hastings of Paper Plus, "As consumer demand for more information online continues to grow, Lasoo provides us with another channel to get our message in front of shoppers"

About Lasoo.co.nz
Lasoo.co.nz is a website that allows consumers to search and browse the latest advertised products from leading New Zealand retailers, to help them find what to buy and from where, before going in store.
 
Lasoo is a device agnostic pre-shopping tool that extends the reach and influence of any retail marketing message onto the iPhone and iPad applications, and in search engine marketing, through social networks, user-generated social shopping and any display ad network.

ENDS

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