MEDIA RELEASE
10 August 2010
Jobs up 45% in the last 12 months
New jobs ads are up 45% since this time last year, easing the country further away from the low points of the recession,
according to new data released today from SEEK New Zealand.
While the latest unemployment figures have shown a higher than expected rise in unemployment to 6.8%, results from the
SEEK New Job Ad Index point to the possibility of a more promising quarter ahead.
As Annemarie Duff, General Manager of SEEK New Zealand points out, the June quarter unemployment rate is a retrospective
look at April, May and June and doesn’t take into account strong ad volumes for July.
“The number of new job ads on seek.co.nz increased by 6.3% in July alone. As New Zealand’s largest job source, this is a
credible indication that a positive trend may be waiting in the wings. True, we have experienced a more sluggish May and
June, but the latest July results paint a much brighter picture,” says Ms Duff.
This positive outlook is echoed in the SEEK Employment Index (SEI) with results showing a rise of 5.2% in July 2010. The
SEI is the ratio of new job ads placed on seek.co.nz during the month to the number of applications for those jobs. This
month’s positive growth is attributed to the numbers of new job ads racing ahead of the numbers of applications for
those roles.
“SEI growth of 5.2% in July is the highest increase we have seen since January and contributes to a considerable 30%
improvement since July last year. Most importantly, this has been driven by strong growth in labour demand – more jobs
being listed in proportion to the numbers of applications per job is the outcome that most jobseekers desire,” says Ms
Duff.
Regional North Island has seen the most significant increase in the SEI with overall growth of 8.5% in July, closely
followed by 7.2% rise for Auckland.
“The SEEK indicators for July 2010 are the first indicators for the September quarter and by all accounts suggest that
more growth and a positive labour market may lay ahead for the second half for 2010.” says Ms Duff.
Job Applications
July’s top five most competitive occupations:
Call Centre/Customer Service – Call Centre Operator
I.T & T – Help Desk/Support
Administration – Reception
Retail & Consumer Products – Retail Sales Assistant
Hospitality & Tourism – Waiting Staff
July’s top five most competitive occupations remain the same as June’s with only one exception –
Hospitality and Tourism have made the top five list replacing Administration roles of the list of the top five most
competitive occupations.
July’s top five most sought after employees:
Legal – Solicitor
Healthcare & Medical – Allied Health
IT & T - Architect
Retail & Consumer products – Store Management
Sales - New Business Development
Solicitors are the most sought after employees for the month of July, with these roles receiving the least amount of
applications per advertisement. An unusual addition to see in the top five list is the Retail & Consumer products industry, featuring in the most sort after employees list for the first time this year.
-ENDS-