Pingar Debuts Chinese Search Platform at Shanghai Expo
Major Step for NZ Firm Gives Access to the Market of a Billion People
Pingar, the New Zealand-tech company that has developed the next generation ‘intelligent’ search engine, today in
Shanghai unveiled its Chinese-language version of the Pingar search platform.
Pingar’s newest application is now available as a beta release for pilot testing with selected clients in Hong Kong and
mainland China. The traditional and simplified Chinese versions of Pingar were developed in association with New Zealand
universities and Hong Kong-based business partners.
Today’s launch at the Shanghai Expo marks a significant milestone in Pingar's Hong Kong and mainland China market entry
strategy.
Says Pingar’s CEO and co-founder Peter Wren-Hilton, “Over the past year we’ve begun discussions with key clients for the
Chinese Pingar application. We’re delighted to have them join us here today. China provides Pingar with unique
opportunities to bring innovative New Zealand technology to the market. With both the NZ – China Free Trade Agreement
and the very active support of NZTE and MFAT in both Hong Kong and China, the opportunities for Pingar here are
enormous.”
Pingar’s Chinese operations are based out of the Hong Kong Science and Innovation Park, where Pingar has partnered with
Compose Systems, a major developer of print publishing solutions, to build its Asian operations.
Tom Sit, Managing Director of Compose Systems says, “Working together, Pingar and Compose can target major publishers in
the region and offer them something truly unique. We see that Pingar’s unique aggregation platform gives our clients a
competitive advantage in an information critical age and an age when monetising content is a hot topic.”
In short, Pingar changes the face of mainstream enterprise and internet search. Pingar’s solution goes inside data
documents, finds the content the user is seeking and then places it into a dynamically generated PDF document, rather
than just presenting a list of links like the traditional search model. As the company likes to say: “it takes the
browsing out of browsing.”
Pingar is visiting the Shanghai Expo with a delegation of Bay of Plenty business representatives and will this evening
demonstrate the new application to a number of invited dignitaries, academics and publishing figures from NZ, Hong Kong
and China at a formal dinner inside the NZ pavilion.
Following today’s launch, Pingar’s executive team will visit Yantai in Shandong province in China to discuss joint
research projects and further developments with the city’s universities.
ENDS