HP Indigo Customers Win Gold at New Zealand Pride in Print Awards
HP Indigo customer Kinetic 121 took out this year’s Promotional Print Category Award at the New Zealand Pride in Print
Awards held in Auckland on 18th June. The award-winning book Netherlands-Paris-Netherlands was printed by Kinetic 121 and won two Gold medals in the Books and One-Off Presentation Work sub-categories.
Hamish Mitchell, Head of Kinetic 121, said of the win, “The awards are recognition and validation of the great work our
team is doing and it cements our position as the leader in one-to-one communication and full colour digital printing. It
also shows the gap in digital and analogue printing has all but closed. The quality we are producing is as good if not
better than analogue and the market is loving it.”
Troy Wood of AM International, HP Indigo’s channel partner in New Zealand said the win was significant for HP Indigo and
digital technology. “This year’s Pride in Print Awards were judged on a different format. In the past HP Indigo could
only compete in the digital smaller than A2 category and that didn’t enable a comparison of digital technology to
lithography, flexo or analogue processes. This year digital competed head-on with these print processes for the first
time and the results achieved by HP Indigo technology speak for themselves.”
This year four HP Indigo customers won a total of 7 Gold Awards:
Promotional Print:
Overall Category Winner: Kinetic 121
One-off Presentation Work: Gold, Kinetic 121
Customised Campaigns: Gold, Kinetic 121
Promotional items/pad printing – Gold, Octane Digital
Publications: Books – Gold, Kinetic 121
Business Print: Stationery – Gold, Format (part of Blue Star Group)
Business Print: Annual Reports – Gold, Service Printers
Labels: Gold, Hally Labels
Commenting on Kinetic 121’s winning job in the Promotional Print Category the judges said, “Vibrant images, balanced
composition, clean crisp page design and exceptionally well made and crafted book case make this book a great example of
how digital print can be utilised.”
For more information on HP Indigo solutions please visit www.aminternational.co.nz
ENDS