Pre-Shopping Website Now Within Reach

Media release
4 July 2010
Pre-Shopping Website Now Within Reach

- search, sort and select with lasoo.co.nz    -

New Zealand shoppers are about to receive another tool in their quest for bargains as Reachmedia today launched lasoo.co.nz , adding to its multichannel catalogue offering.

Lasoo is a shopping research tool that will allow time-poor New Zealanders to search, sort and select products from a range of different retailers and categories.

The pre-shopping website brand has had unprecedented success in Australia, where it has been operating for two and a half years, and now averages more than one million unique views per month[i], as well as boasting retail giants such as Dick Smith, Target, Harvey Norman, Myer, IKEA and Flight Centre.

"We are acutely aware of consumer preferences towards the online space, hence our investment online to further support and enhance the power of catalogues," says Greg Radford, CEO of Reachmedia.

Reachmedia offers a range of media communication solutions including a strong offering in unaddressed mail and catalogues.

"This isn't the end of physical unaddressed mail; it's an extension of catalogues that will increase audience reach, improve the retailer's online footprint and direct more traffic to their store."

The company has already signed up retail heavyweights such as The Warehouse, Farmers, Paperplus, Bunnings and Office Products Depot as well as burgeoning foodie retail chain Nosh.

Lasoo has already attracted ten major retail stores and are expecting to sign up more retailers before the start of the Christmas rush.

"Our goal is to own the online product-hunting space in the same way that Seek owns online job-hunting," says Radford.

"If you are looking for a job you go to seek.co.nz, but if you are looking for a toaster you go to lasoo.co.nz."

Lasoo offers retailers a number of benefits including access to a targeted and engaged audience, greater visibility to search engines, special-offer landing pages, as well as social media integration.

Time-poor shoppers will also be able to get directions and contact details for their nearest store, product images, price and offer expiry dates so they can go to the shops armed with knowledge.

The customisable reminder alerts for products and special offers, as well as the ability to create a 'wishlist' of products from various retailers will also mean less time wandering round the shops trying to find "the one you love".

Lasoo's consumer advertising campaign kicks off this afternoon (Sunday 4 July). Retailers can contact Reachmedia if they would like to sign up to Lasoo.co.nz.

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