Netsuite Expands Ecommerce Cloud Platform to Provide Social Media and Search Engine Marketing
SuiteCloud Brings Social Media and Search Engine Marketing to NetSuite Ecommerce Delivering Game-Changing Cloud
Computing Business Value
Sydney, 10 June 2010 — NetSuite Inc. (NYSE: N), a leading vendor of cloud computing business software suites, today announced a new version of its Ecommerce cloud platform that incorporates new social media and search engine marketing (SEM) capabilities, functionality that is fast becoming critical to the success and competitiveness of any Ecommerce
business. What makes these new features particularly unique and powerful is NetSuite’s approach of tightly integrating
them with its leading end-to-end Ecommerce business management suite, which brings together applications for Ecommerce,
customer relationship marketing (CRM) and financial / accounting.
The result is a powerful new Ecommerce platform that enables merchants to leverage information generated by social media
and search engine marketing for their marketing and merchandising efforts. They can also, for the first time, reap the
full benefits of cloud computing — powerful interactive online experience, real-time customer information, dramatically
improved return on investment (ROI), cost reductions, IT savings and productivity gains. For more information about
NetSuite's Ecommerce capabilities, please visit www.netsuite.com/ecommerce
NetSuite leads the industry, delivering an end-to-end Ecommerce solution to thousands of merchants seeking to run
profitable, nimble and sustainable businesses. With the latest improvements to its integrated Ecommerce platform,
NetSuite deepens its commitment to helping merchants thrive and succeed. Social media leads the way in this latest
NetSuite platform release, pairing insights gleaned directly from customers with their complete product and purchase
history data, making for the world's only truly actionable social commerce solution.
Advertisers looking to optimise their ROI from search engine marketing will be heartened by NetSuite's unique
closed-loop approach to campaign management. New, scriptable checkout capabilities ensure that merchants can support a
limitless range of custom processes as a purchase is committed. And because the new platform offers unparalleled open
access to third-party developers, NetSuite can offer a peerless ecosystem of specialised sales, marketing, merchandising
and payment capabilities.
Fully Actionable Social Commerce
NetSuite is the only fully-integrated cloud computing platform which can directly correlate content from blogs, forums,
product reviews, gift registries, and live chat with complete customer activity and purchase history, and tie that
information directly to a complete CRM system and product database. This makes NetSuite the world's only actionable
social commerce platform. Capabilities provided by NetSuite partners such as PowerReviews, Fluid, LivePerson, and
MyRegistry enable companies to market, sell, and support customers based not just on purchase history, but the complete
social trail left by that customer.
Companies merchandise better when they understand thoroughly how their customers are responding to their purchases. For
example, a customer's positive review of one product can be used to personalise the Ecommerce experience for that
customer, leading to the recommendation of a similar product. The wisdom of the crowd can also be considered in
aggregate. Merchants can analyse trends in forum, blog, and comment discussions about needs, wants, and preferences, and
recalibrate marketing campaigns and inventory to match customer demand. NetSuite helps companies do more than stick a
toe into social networking — it enables companies to take direct steps to profit from participating in the conversation.
Enhanced Search Engine Marketing ROI
Search engine marketing is the single most important Ecommerce expenditure, yet for most businesses, it is also the most
opaque. NetSuite, in conjunction with development partners KENSHOO and myDIALS, merges the art and science of search
engine marketing in an end-to-end solution that enhances ROI by providing complete visibility into every step of the
marketing process, and by tailoring campaigns to tangible business goals.
Closed-loop marketing and actual profitability measurements track true lifetime ROI of every marketing campaign. With
NetSuite, each campaign is tied in real-time to the revenue generated and the cost of the goods sold, providing true
profitability analysis. Campaigns are also tied to lifetime revenue, as each shopper’s purchase history is tracked
seamlessly across all sales channels.
More dramatic is the introduction of goal-driven search engine marketing campaigns. After defining targets, such as
visitor generation, revenue, or product sales, the NetSuite Ecommerce platform, working with KENSHOO technology, can
automatically realign keywords and change spending patterns in order to reach those goals. MyDIALS provides direct feeds
of Google AdWords campaign success to the NetSuite dashboard, enabling managers and executives to evaluate the
profitability of campaigns in real time.
Scriptable Checkout Removes Barriers
Because NetSuite is both powerful and easy to customise, workflow and business logic can be carefully tailored to match
back-office requirements and customer experience goals. Nowhere is this more critical than at checkout — the
consummation of the transaction. NetSuite's scriptable checkout enables merchants to define rules and procedures to
determine promotions, discounts, inventory selection, complex global taxation rules, and more. Shipments can be quickly
allocated to the right warehouse to meet cost or service considerations based on each shopper's address or other key
order characteristics.
SuiteFlow, NetSuite’s integrated workflow management solution, empowers merchants to quickly create point-and-click
rules-based workflows that automate, streamline, and improve common business processes, without pricey IT support.
Merchants can automate their workflow based on business logic to trigger fraud reviews, speed up fulfillment processes,
and set up purchasing rules.
For more information about NetSuite Inc., please visit www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.
ENDS