Launch of 2degrees $10 Text Pack

AUCKLAND, 25 May 2010

Launch of 2degrees $10 Text Pack means 500 texts at 2cents each to any network
Plus a buy-one-get-one free launch offer

2degrees, New Zealand’s newest mobile network company, today launched its first text bundle with 2degrees $10 Text, offering 500 texts to any New Zealand network.

At a cost of 2cents a text to any network, the offer reflects 2degrees’ continued commitment to keeping Kiwis connected, no matter what their phone prefix.

“Mobile text users have largely been held hostage, paying high prices to text friends and family on other networks,” says Larrie Moore, 2degrees Chief Marketing Officer. “With 2degrees $10 Text, our customers get a great rate to text anyone anytime so they can stay better connected, regardless of the network they text.”

Rising portability increases need for any-net deal

“As more and more people switch networks and take their number with them, mobile users can no longer be sure whether they are texting ‘on net or off net’. An ‘any network’ deal gives customers certainty around how much they are spending when they use their mobile.” says Larrie.

Buy one, get one free

As an additional promotion to mark the launch of the new $10 Text Pack, 2degrees is offering a buy-one-get-one free incentive until 30 June. Customers can access this offer once, to receive a $10 credit to spend on another $10 Text Pack that will kick in the following month.

“With a total of 1,000 texts to send, I expect there to be some sore thumbs across our customer base in the coming months,” says Larrie.

The 2degrees $10 Text Pack is valid for 30 days, and auto-renews each month. The Packs are available today for purchase by texting ‘buy 10txt’ to 233.

On launch in August last year, 2degrees halved the price of standard prepay mobile calls and text, attracting more than 200,000 Kiwi customers. 2degrees $10 Text has been created in response to clear feedback from would-be customers who need the financial certainty of an ‘any-net’ text bundle.

ENDS

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