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Key Digital Role Announced at Fairfax Media

Friday, 7 May 2010, 11:56 am
Press Release: Fairfax Media

Key Digital Role Announced at Fairfax Media

Fairfax Media is delighted to announce that Nigel Tutt, currently Commercial Manager -Publishing has been appointed General Manager - Digital Platform and Channel Development.

In this newly created role, Nigel will be responsible for leading Fairfax Media’s Digital Team, helping to drive strategy around integration and maximise opportunities for emerging platforms.

He will work alongside Group Executive Editor Paul Thompson on content integration, Group Sales and Marketing Manager Sandra King on revenue development, and business unit general managers on digital masthead development.

Fairfax Media NZ CEO Allen Williams said the new position reflected Fairfax Media’s integrated approach, which is focused on creating and distributing great journalism whatever the platform.

“We’re well on our way from being a traditional print and digital company to a truly integrated multi-media business. It’s about responding to our customers’ needs and ensuring we’re well equipped to meet advertiser and reader expectations in an ever changing media landscape.

“Nigel Tutt has a strong commercial background and brings to the role considerable strategic expertise to adapt the digital business model as part of the company’s transformation process.

“He will work closely with editorial, advertising and technical experts in the digital team, who have taken Fairfax Media websites to unprecedented heights in the last 12 months.”

Since overtaking its nearest competitor last year as New Zealand’s most popular news and information site, daily visitation to Stuff.co.nz has grown by 49% to reach 214,289 average daily unique browsers, a lead of over 19, 000 unique browsers against its nearest competitor.

The Group Head of Digital role, previously held by Stephen Smith, will not be replaced in the short term. Allen said that decision was again a reflection of the company’s integrated model whereby content takes precedence over platform.

ENDS

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