DraftFCB Media Wins CAANZ Awards Best in Show
EMBARGOED UNTIL 10:30PM THURSDAY 6 MAY
2010
Media Release 6 May
2010
DraftFCB Media Wins CAANZ Media Awards Best in
Show
Precise marrying of message and moment in a
campaign that saw outstanding business results delivered for
Whitcoulls has won DraftFCB Media the CAANZ Media Awards
Best in Show.
A television campaign linking book recommendations to specific TV programming turned the tide for Whitcoulls’ book sales and created cut-through in the cluttered Christmas advertising market. DraftFCB Media also won Best Use of Television, Best Response/Return on Investment and the coveted Best in Show award for this work.
Held tonight at Auckland’s Hyatt Regency Hotel, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.
Media Agency of the Year was awarded to SparkPHD in recognition of its achievements in retaining and growing its client base while implementing innovative changes in the face of a challenging market.
In their entry, Spark PHD said the secret to their success was its people. The agency team understood the need to focus on protecting and growing existing client relationships and offer extended services such as digital, PR, events and activation.
The Media Brand of the Year award was won by MSN NZ, who changed the face of online advertising in New Zealand during 2009. They did this by following a three-prong strategy to grow audience, improve audience engagement for advertisers and launch a performance network that has provided unmatched transparency for agencies and advertisers.
The executive judging panel, comprising some of New Zealand’s leading marketers, commented that the New Zealand industry continues to innovate in its strategic thinking and approach to client challenges, despite a tough economic environment.
The final round of judging resulted in 14 gold and 18 silvers being awarded. The full list of winners is as follows:
Gold Awards:
• Best in Show DraftFCB
Media,
Whitcoulls Ltd, Whitcoulls Books
Initiative
• Media Agency of the Year SparkPHD
• Media Brand of the Year MSN NZ
Category Agency Advertiser Title
Financial,
Government, Corporate, Services DraftFCB Media World
Vision World Vision 40 Hour Famine
Food, Grocery,
Beverages (FMCG) Naked Communications & Ikon Coca-Cola
Oceania Little Black Dress
Best Use of
Television
SparkPHD
SCA Hygiene Australasia Libra
Chat
DraftFCB Media
Whitcoulls Ltd Whitcoulls Books
Initiative
Best Use of Print
DraftFCB Media
Prime
TV Top Gear Valentine Voucher
SparkPHD
Vodafone Vodafone 'RED' pages
Best Use of
Digital
Starcom NZ
Telecom Telecom Nonstop
Gig
Best Integrated Media Campaign
Naked
Communications & Ikon
Coca-Cola Oceania Little Black
Dress
Best Long Term Strategic
Campaign
SparkPHD
Unilever Persil Dirt is
Good
Best Response / ROI DraftFCB Media
Whitcoulls
Ltd Whitcoulls Books Initiative
Best Research and
Insight
ZenithOptimedia
Goodman Fielder Keep Lunch
Special
Silver
Awards
Category Agency Advertiser Title
Food, Grocery,
Beverages (FMCG) DraftFCB Media Cerebos Gregg’s Gregg's
Cafe Gold
IT / Telecommunications / Consumer Durables &
Automotive
Frontier Media & Special
Group
Orcon IGGY + ORCON. Together Incredible
Media / Entertainment / Travel & Leisure DraftFCB
Media Prime TV Top Gear Valentine Voucher
Starcom
NZ
Yellow The Taste of Yellow
Best Use of
Television SparkPHD Vodafone Vodafone and NZs Next Top
Model
Best Use of Print
Naked Communications &
Ikon Coca-Cola Oceania Little Black Dress
Best Use of Out
of Home
SpaceStation
State Insurance State, Driving
Car Insurance Online
Mediaedge:cia Auckland Energizer
Schick The Schick Razor Amnesty
Best Use of Digital
Frontier Media & Special Group Orcon IGGY + ORCON.
Together Incredible
OMD New Zealand
New Zealand
Transport Agency Reservoir Hill
Best Integrated Media
Campaign
DraftFCB Media
Neurological
Foundation Brain Awareness Week
Mediaedge:cia
Wellington
Human Rights Film Festival Human Rights Film
Festival
Best Response / ROI
DraftFCB Media World
Vision World Vision 40 Hour Famine
Best Smart Media
Idea DraftFCB Media
Whitcoulls Ltd Whitcoulls Books
Initiative
DraftFCB Media Prime TV Top Gear Valentine
Voucher
ZenithOptimedia Lion Nathan Willie's
Guards
Best Small Budget
SparkPHD
SCA Hygiene
Australasia Libra Chat
Best Sales Proposal of the
Year ACP Media Arnotts Dining in the Dark
CAANZ Media
Awards proudly sponsored by:
TVNZ, Fairfax Media, New
Zealand Post Targeted Communications
Admedia, Adshel, APN
Outdoor, Canvas & NZ Women’s Weekly, For the Love of
Travel Magazine, Jobmedia, Mediaworks TV, Nielsen Media
Research, NZ Marketing,
SKY Network Television, The
Radio Bureau, The NZ Herald, The Radio Network,
nz.herald.co.nz, National Business Review, MTV Network
For case studies of winning gold campaigns visit www.caanz.co.nz
ENDS