Media Release: April 23 2010
New Image surges into the world’s “Top 100” direct sales rankings
New Zealand health and wellness product manufacturer New Image Group has been named as one of the world’s Top 100 direct
sales companies.
New Image was ranked at number 81 in the list compiled by the leading industry publication Direct Selling News
(www.directsellingnews.com). The awards were announced at a special event in Austin, Texas in the United States. New
Image is the only Australasian company in the Top 100 and one of four in the wider South East Asia area. The other three
are from Malaysia and Thailand.
The majority of the list is made up of 61 US companies lead by the giant Avon with its annual sales of US$10.3 billion.
Direct Selling News’ global web editor, Yasmin Waring, says there is an estimated 8,000 to 10,000 direct selling
companies worldwide. Data from the World Federation of Direct Selling Associations shows the immense size of the global
direct selling industry with annual sales of US$114 billion, driven by 65 million distributors.
Graeme Clegg, Founder and Chairman of New Image Group, says the award is a real tribute to the 26 years New Image has
spent in researching, developing and selling its unique colostrum-based and other health / wellness related products.
“The power of the direct selling model is not generally understood by most New Zealanders,” Mr Clegg says. “However,
that is changing. During the recent global financial crisis, many outstanding New Zealand business people have taken a
closer look at direct selling models and recognised its alternative opportunities for good income streams.
“Direct selling can provide substantial catch-up incomes for people that may have been victims of redundancy, share
market and finance company collapses and tightened bank lending practices. In Malaysia and Taiwan for example, New Image
has distributorships earning in excess of NZ$1 million a year.”
The majority of New Image’s 100,000 (and increasing) sales force is outside of New Zealand in countries such as
Australia, Singapore, Indonesia, Thailand, Philippines, Hong Kong, South Africa and Japan. And the company is
aggressively expanding into more countries and looking for entrepreneurial-minded people to drive its growth, targeting
high performing leaders.
Mr Clegg says New Image has done exceptionally well to be included in this prestigious group. New Image has been a
member of the Direct Selling Association of New Zealand since 1990 and Mr Clegg has been a board member of the
Association for the past five years. He and New Image’s vice president Asia Pacific NH Chua were recently key note
speakers at the annual conference of the Australian Direct Selling Association.
ENDS