Cutting-Edge Technology With A Conscience

Media release                                                                                                      April 9, 2010

Cutting-Edge Technology With A Conscience – JVC Thinks Pink for Charity

Leading international electronics company JVC has announced its launch of a pink camcorder, combining high fashion technology with a worthy Kiwi cause.

For every pink Everio SD Camcorder purchased, JVC will donate $10 to The New Zealand Breast Cancer Foundation. The GZ-MS215 Everio Camcorder is the first Everio camcorder to be made in the colour pink – a nod to one of the most recognisable brands in the world – the pink ribbon.

With its look-at-me hot pink hue, the GZ-MS215 camcorder offers users a stylish, personalised experience without compromising the trusted quality of JVC products. Packed with features to capture every moment in high picture quality – even in less-than-ideal shooting conditions – the GZ-MS215 is the ultimate feel-good accessory this season.

JVC’s decision to donate $10 from sales of the pink Everio to The New Zealand Breast Cancer Foundation reflects its ongoing commitment to operating as a socially responsible business.

General Manager for JVC New Zealand, Chris de Wit, says the company is proud to be able to assist in the funding of research into a disease that affects a significant number of New Zealand women and their loved ones.

"Most of us have been affected by breast cancer either directly or indirectly – or we know of someone of who has. We are proud to be a supporter of a foundation that is working towards finding a way forward towards better awareness, better treatment and ultimately, a cure,” says de Wit.

"We have always tried to bring colour to our products first, and being able to offer our customers a more personal device is what makes the JVC experience memorable. By bringing a pink camcorder into the mix and partnering with the New Zealand Breast Cancer Foundation, we took the opportunity to showcase JVC‘s style, and to give something back to the community at the same time."

The GZ-MS215P Pink Everio is available from leading retailers (RRP $599.00).

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