Fairtrade Certified Cadbury Dairy Milk hits NZ

Fairtrade Certified Cadbury Dairy Milk hits NZ shelves

5.7 million Fairtrade Certified™ Cadbury Dairy Milk blocks expected to be sold in
New Zealand this year

Cadbury® Dairy Milk® milk chocolate, New Zealand’s best-selling block chocolate, will now include Fairtrade Certified™ products in its range. Fairtrade Certified™ Cadbury Dairy Milk milk chocolate will be starting to hit shelves in supermarkets and dairies throughout the country from today.

In a new-look pack and with the same great taste, Fairtrade Certified™ Cadbury Dairy Milk milk chocolate allows Kiwi chocolate lovers to help improve the lives of Fairtrade cocoa farmers and their families in developing countries.

Fairtrade Certification is about providing a better deal for producers in developing countries by setting a fair and stable price for their produce and providing an additional Fairtrade premium for investment in local community development. This results in improved working conditions and helps enable Fairtrade farmers to take control of their lives and create a better future.

Cadbury Dairy Milk milk chocolate products becoming Fairtrade Certified™ will increase Fairtrade chocolate sales 20 fold, and double last year’s total sales of Fairtrade Certified™ products in New Zealand and Australia. In Ghana, more than 45,000 Ghanaian farmers will immediately benefit from Cadbury’s global move to Fairtrade Certification for Cadbury Dairy Milk milk chocolate products.

Fairtrade Australia and New Zealand Executive Director Steve Knapp says, “From today, lovers of Cadbury Dairy Milk milk chocolate will be able to make their purchase in the knowledge that they are supporting a brighter future for very small scale cocoa farmers, their families and their villages.

“This is a real milestone for Fairtrade and for cocoa growers in Ghana. Cadbury Dairy Milk milk chocolate will create a step change in awareness of Fairtrade here in New Zealand, while in Ghana it could potentially transform the lives and opportunities for thousands of people in cocoa-growing communities.”

Cadbury New Zealand Managing Director Matthew Oldham says, “The scale of Cadbury Dairy Milk milk chocolate going Fairtrade is massive with more than 5.7 million Fairtrade Certified™ Cadbury Dairy Milk milk chocolate blocks in New Zealand and an estimated 350 million Fairtrade Certified™ Cadbury Dairy Milk milk chocolate blocks globally in 2010.

“Kiwis who choose Fairtrade Certified™ Cadbury Dairy Milk milk chocolate are not only treating themselves, but helping to do more good for producers in the developing world.”

The move is the result of nearly two years of work with Cadbury’s Fairtrade partners globally. It follows more than 100 years of pioneering ethical chocolate production, including the ground-breaking Cadbury Cocoa Partnership where Cadbury is providing NZ$120 million over 10 years to improve the lives of cocoa farmers.

Nine products in the Cadbury Dairy Milk range, including 50g bars, 100g, 200g, 350g blocks and sharepacks, are now Fairtrade Certified™. The new-look pack design also confirms the return to a cocoa butter-only chocolate recipe across the entire Cadbury Dairy Milk block chocolate range.

ENDS

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