Harcourts picks up awards at LeadingRE conference

Harcourts picks up awards at LeadingRE conference

30 March 2010: Harcourts picked up two awards and an honourable mention at the Leading Real Estate Companies of the World® (LeadingRE) annual conference in Las Vegas recently.

At the global network’s conference, which was attended by Harcourts International’s Managing Director Mike Green and Head of Marketing and Communications David Martin, Harcourts was awarded third place in the Top Luxury Brokerage award, first place for the company’s stationery and also got an honourable mention in the Luxury Marketing products category, following last year’s launch of the quarterly Harcourts Luxury Portfolio Fine Property Collection magazine.
Mr Martin said getting an award in LeadingRE’s Top Luxury Brokerage category was a fantastic achievement as the network includes over 600 premier real estate firms with 5,000 offices and 150,000 sales associates in 35 countries including Harcourts, which since 2003 has been the exclusive South Pacific member.
“The award recognises that Harcourts best exemplifies the overall luxury market presence, high price point expertise and outstanding marketing strategy in the real estate industry,” says Mr Martin, who was a guest speaker at the conference which was attended by 850 delegates.

“We are proud to have been recognised by LeadingRE for our achievements and look forward to further improving our marketing initiatives in the year ahead.”

As Mr Martin explains, the LeadingRE conference featured an impressive line-up of nearly 150 industry and LeadingRE member speakers who addressed a wide range of topics impacting the real estate industry.

Keynote presentations included Guy Kawasaki of Apple computer fame; Federal Housing Administration Commissioner Dave Stevens; Ron Peltier of HomeServices of America; elite adventure racer and female firefighter Robin Benincasa; leadership coach Mike Staver; market strategist and speaker Steve Harney; and real estate technology coach Matthew Ferrara.

“The insights offered by our speakers at this conference were extraordinary,” notes Leading Real Estate Companies of the World® President/CEO Pam O’Connor.

“As the real estate industry continues to respond to market shifts and changes in client needs and preferences, the willingness of our members to share success strategies with one another continues to help distinguish our network and make these firms the leaders in the markets they serve,” Ms O’Connor says.

At last year’s LeadingRE conference Harcourts won the Best Property Marketing Products award and was placed in the top three in both brand and general marketing products categories

ENDS

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