Campbell Live Wins Another Week and the Year So Far
Campbell Live has had another excellent ratings week, winning both the 18-49 and 25-54 demographics against Close Up.
For the week 8-12 March, Campbell Live averaged a 20.9% audience share 18-49 compared with Close Up’s 17.6%
In Close Up’s target audience of 25-54 year olds, Campbell Live also won with a 21.1% share compared with Close Up’s 20.7%.
Even more pleasing; Campbell Live is winning the year-to-date against Close Up in the 18-49 demographic. Campbell Live is averaging a 174% share against Close Up’s 16.7%.
“It’s good to see Campbell Live’s strong start to the year has maintained its momentum. John and the team are continuing to get the right mix of
stories which seems to be appealing to viewers,” said TV3 Director of News and Current Affairs, Mark Jennings.
ENDS