Harcourts’ website had record month in February

Harcourts’ website had record month in February

3 March 2010: Last month Harcourts’ New Zealand website attracted its highest ever number of unique visitors, Harcourts New Zealand CEO Bryan Thomson announced today.

According to the latest statistics from Nielsen Online Market Intelligence, in February the recently revamped Harcourts New Zealand website www.harcourts.co.nz received a record 201,384 unique visitors, despite February being the shortest month of the year.

Mr Thomson says the February 2010 figure, which was more than 20% up on the 165,919 unique visitors the Harcourts New Zealand website received in the same month last year, reflects Harcourts strong presence and performance in the New Zealand market and follow the introduction of significant design and functionality enhancements to the Harcourts New Zealand website late last year.

The latest statistics also again confirm the Harcourts New Zealand website is the most visited real estate brand’s website in the country – receiving over 40% more unique visitors than the next most visited real estate group’s website in February.

“We recognise February is typically an active month in the New Zealand real estate market so good website traffic is expected in that month, however to see such large growth over February 2009 is very satisfying,” Mr Thomson says.

“It also backs up the anecdotal feedback from members of the Harcourts team around the country who are reporting a lot of buyer enquiry, with a large volume of properties having come onto the market in recent weeks.”

Mr Thomson says sales numbers in January and February have been below expectations but online activity is believed to be a good indicator of future sales, so March sales statistics will be an good test of the validity of this view.

ENDS

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