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Queenstown Still Backpacker Favourite
For immediate release
Wednesday November 18,
2009
Queenstown continues to remain firmly on the map
for the Australian backpacker and adventure traveller with
several thousand seeking advice before visiting
here.
Destination Queenstown along with AJ Hackett
Bungy and NZONE represented the resort at this year’s
Adventure Travel and Backpacker Expo in Sydney last
week.
“It’s fantastic to see so many Australians
in this important demographic actively seeking advice on
coming to Queenstown,” says DQ General Manager Marketing
Graham Budd.
“The backpacker and adventure traveller
market has proved to be resilient in the current economic
climate.
“These expos are a great opportunity to
target the Australian visitor especially because those who
attend are usually people who are genuinely planning to
travel. We also interact with many Europeans who are
already on their OE and this year we had a record number of
inquiries on staying longer and working in the
region.”
Queenstown was among 200 other adventure
travel exhibitors from all over the world and expo
organisers reported more than 7500 attended this year’s
Sydney event.
Mr Budd says while there were a healthy
number of younger backpackers seeking information about the
resort a considerable amount were actually in the 45 plus
age bracket.
“This is often the group whose children
have grown up and left home so they have more time for
travelling again and are looking for holidays which are a
little more adventurous.
“Queenstown fits the bill
perfectly offering visitors an inspirational and
exhilarating holiday destination where people have a wealth
of activities and experiences to choose from.”
Those
who stopped off at the Queenstown stand also had their dart
skills tested for a chance to ‘Land on Queenstown to
Win’ – the lucky winner who hit the right spot snapped
up a $500 travel voucher, AJ Hackett Nevis Arc and bungy
jump combo and 15000ft NZONE tandem
skydive.
ENDS
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