Telstraclear Hits The Road With Urgent Couriers
TelstraClear has taken up Urgent Couriers’ novel advertising channel and ‘wrapped’ 17 of the courier company’s low
emission vehicles in TelstraClear branding for the next eight months.
In an effort to boost earnings in the tight courier market, Urgent Couriers launched Mobile AdVert earlier this year
freeing up a quarter of the company’s vehicle fleet to be transformed into branded ‘mobile adverts’ that companies can
‘wrap’ with advertising.
Urgent Couriers Managing Director, Steve Bonnici says Mobile AdVert is aimed at businesses wanting to benefit from brand
exposure and provides a technology smart alternative to billboard or bus advertising.
Despite some naysayers suggesting this was a risky time to implement a new marketing strategy, Mr Bonnici is pleased a
company the size of TelstraClear has seen the advantages of literally taking their brand on the road.
“Each of our vehicles covers between 2,000 and 5,000 kilometres of Auckland streets each month making them a highly
visible and cost-effective advertising medium,” says Mr Bonnici.
“Using our GPS tracking software TelstraClear will be able to keep tabs on its Mobile AdVert vehicles in real time and
playback the route the vehicle has travelled over a given period,” he adds.
Michael Boggs, Head of Business and Government for TelstraClear, says the company was looking for an innovative and cost
effective way of raising its brand profile among businesses throughout the Auckland region.
“Given the synergies between Urgent Couriers’ and TelstraClear’s business-to-business operations, we decided Mobile
AdVert was a natural fit.
“Promoting our business network via the ‘urgent’ couriers zipping around town is certainly a very effective way of
getting our message out there, not least because the colourful cars are real head-turners,” says Mr Boggs.
The mobile media opportunity is also carbon friendly - another plus for TelstraClear - as Kiwi-owned Urgent Couriers
offsets the carbon emissions associated with its vehicle fleet and commercial operations through Landcare Research’s
carboNZero programme.
ENDS