Press Release
Fuji Xerox Launches New Generation of Digital Colour MultiFunction Devices with Smaller Carbon Footprint
AUCKLAND, New Zealand, 13 Nov., 2009 – Fuji Xerox today launched a new series of high-performance digital colour
MultiFunction Devices (MFDs) featuring technologies that quickly provide colour documents delivered with environmentally
conscious engineering using 75 percent less energy.
While all Fuji Xerox MFDs meet international ENERGY STAR standards, the new ApeosPort-IV/DocuCentre-IV
C5570/C4470/C3370/C2270 series have the lowest Typical Electricity Consumption value in the industry, based on standard
use over one week. These devices are ideally suited to help Small and Medium-sized Enterprises (SMEs) and corporate
offices reduce energy consumption and meet environmental targets.
Four technologies combine to provide performance that matches the green credentials:
LED Print Head
Fuji Xerox has developed a precision LED print head with output resolution of 1200x2400 dpi, equivalent or superior to
conventional laser raster output scanner systems. LED print head technology makes it possible to build smaller devices
and reduce power consumption by 45 percent. A newly developed biomass plastic comprised of 30 percent corn constituent
(by weight) used for many components further reduces carbon dioxide emissions during manufacture.
Induction Heating Fuser
For the first time, Fuji Xerox replaced the traditional fuser with a new Induction Heating (IH) fuser which uses 25
percent less energy. MFDs consume most energy waiting for jobs in standby or low-power modes, during which 70 percent
goes to the fuser – the heating element that keeps toner viscous and ready for printing. Using a heating process similar
to a cooktop to quickly convert and transfer heat, IH fuser can rapidly return to operating mode using less electricity.
LED Scanner
The scanning unit uses LEDs in place of conventional xenon lamps for 1.5 times brighter light using 70 percent less
energy. This also permits greater scanning precision, and speeds up to 70 images per minute.
Emulsion Aggregate (EA) Eco Toner
Even the toner in the new ApeosPort-IV/ DocuCentre-IV series is more efficient. Using a specially grown toner than melts
at lower temperatures, power consumption is cut an additional 15 percent. EA-Eco toner is actually small beads of
colorant (ink) suspended in uniform beads of quick-melting polyester – a technology found only in Fuji Xerox products.
“These industry-leading technologies are further evidence of our belief in innovation,” said Richard Penny, marketing
manager, Fuji Xerox New Zealand. “But none of the new features come at the expense of environmental responsibility. By
innovating smartly, we believe Fuji Xerox will continue to lead in the office as the choice for users that want the best
technologies without compromise.”
Design and Usability
Using the efficiency of the IH fuser, Fuji Xerox has reduced the First Copy Out Time to five seconds for colour copies
(three seconds monochrome), the fastest available for this MFD class. Warm-up time from a cold start is also a
class-leading 28 seconds.
For easier identification, the parts of the MFD that are most frequently accessed are now featured in dark blue – a
design standard starting with ApeosPort-IV/ DocuCentre-IV series.
Control comes via an 8.5-inch touchscreen user interface. The positioning of the buttons and touchscreen are designed to
match standard order of operation. This new range of MFDs also allows print or store images directly from USB storage
devices.
The ApeosPort-IV/DocuCentre-IV series is available from Fuji Xerox New Zealand sales agents.
ENDS