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NESPRESSO CREATES EXTRAORDINARY MOMENTS WITH GEORGE CLOONEY
New Zealand, October 2009 – George Clooney is set to take New Zealand by storm – complete with an alluring smile and a Nespresso cup in hand – as part of a new advertising campaign from the worldwide pioneer and market leader in highest-quality
premium portioned coffee.
Beginning in November 2009, the Academy Award-winning actor, director and producer, and Nespresso coffee connoisseur, will grace lifestyle magazines across New Zealand in the new campaign.
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The print campaign was shot by renowned celebrity photographer, Sam Jones, along with photographer Michel Dubois who
provided the backgrounds for the photographs. It features photos of Clooney looking stylish and sophisticated in a dark
suit, first without – and then with his Nespresso Grand Cru in hand. The campaign pits Clooney’s star power against that of Nespresso – the final message conveying that it is Nespresso, not Clooney, which creates extraordinary moments.
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The taglines under the side-by-side photos read “George” for the solo shot and “Marvellous George” for the photo of
Clooney with his Nespresso. Another version of the campaign displays the tagline “Extraordinary Man” for the solo shot of Clooney and “Extraordinary
Life” for the photo of Clooney and his Nespresso. A third version shows a photo of George alone and then him with a Nespresso cup in hand subtitled with “Make the ordinary extraordinary.”
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General Manager of Nespresso Oceania, Renaud Tinel, is delighted that for the first time, Nespresso and George Clooney will be featured together for New Zealand audiences to enjoy.
“George Clooney is more than just a renowned actor who is recognised, loved and respected globally. His professionalism,
values of excellence and perfection in his work are very much aligned with our own. Nespresso strives for excellence in
its coffee to bring pure moments of pleasure to its fans, just as Clooney does on screen. In bringing Nespresso and George Clooney together, we’ve created a very powerful and memorable campaign,” he continued.
ENDS
Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the
world’s finest Grands Crus coffee to be enjoyed in the comfort of their own homes and savoured outside the home, in
locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. Nespresso offer focuses on its unique Nespresso Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer
service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than
50 countries directly to its customers and at the end of 2008 operated a global retail network of more than 157
exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the
Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time
and maintaining average annual growth of more than 30 percent since 2000. For more information, visit www.nespresso.com.
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