Labour Weekend travel bookers more ‘impulsive’ - Ezibed
21 October 2009, 9am
Press Release: Ezibed.com
Last minute accommodation website Ezibed.com has described domestic Labour Weekend travel bookers as more ‘impulsive’
than previous years, as holiday makers choose to wait before deciding whether to travel this upcoming long weekend.
The New Zealand owned online accommodation booking company has analyzed it’s booking patterns over the past 3 years & compared these to bookings made so far for this year, and the results indicate that domestic travelers are waiting
until closer to the weekend before deciding on whether to travel or not.
Factors the company believes is contributing to travelers leaving their purchase decisions to the very last minute
include waiting for a more detailed weather forecast and waiting to obtain the best deals often associated with booking
at the last minute.
Gareth Pearce, Managing Director of Ezibed.com says that consumers can receive great deals on accommodation at the
moment, even through the holiday periods. People are becoming increasingly aware that the longer they leave it, the
better the deal that they could receive.
“Because of our current recessionary period it has become increasingly obvious that travelers are not making travel
arrangements until they really have to.”
“Customers can get great deals if they put off booking their travel until the last minute but they also run the risk of
the accommodation property selling out or putting their rates up as the date gets closer, especially in tourist
hotspots. Accommodation deals listed on Ezibed.com are managed by the individual properties and rates vary based on
occupancy levels. Rates also vary from region to region”.
Pre-Labour Weekend bookings are set to surpass last year says the company.
“Bookings for the holiday weekend are only 14% down on total bookings for the weekend last year. With 3 days to go and
with the weather forecast predicted to be fine we are anticipating an influx of bookings over the coming days”, says Mr
Pearce.
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