Destination Queenstown and Air NZ heat up summer

Tuesday, 22 September 2009, 11:54 am
Press Release: Destination Queenstown

  
Tuesday September 22, 2009

For immediate release

Destination Queenstown and Air New Zealand heat up the Aussie summer

Destination Queenstown and Air New Zealand have teamed up to launch a major advertising campaign to encourage more Australians to visit Queenstown this summer.

The joint venture will see a total investment of more than $300,000 go into marketing the resort to a broad audience across the Tasman.

DQ General Manager Marketing Graham Budd said partnering with Air NZ has enabled DQ to extend the reach of our messages further into the Australian market.

“We are delighted to be partnering with Air NZ in this major initiative to continue campaigning into Australia – this is a very clear demonstration of how we can work effectively with key industry partners,” he said.

“We want to keep the momentum going from our very successful winter campaigns and motivate Australian visitors to come back or make a first visit in our summer”

“This is the first time we have promoted Queenstown to Australia as a holiday destination during this traditionally peak season. We are also able to leverage off Tourism New Zealand’s summer campaigns and we have been very pleased to continue our collaboration with Tourism NZ in putting the media schedule component of the campaign together. This three-way collaboration featuring both Air NZ and TNZ is very exciting for us.”

The ‘Adventure’ and ‘Discovery’ themed print and online executions will feature in a number of media outlets in Brisbane, Sydney and Melbourne and run until November.

DQ has been responsible for developing the creative themes and concepts which include a strong Air NZ airfare “call to action” and links to DQ’s website.

Mr Budd said DQ’s focus is to grow the Australian visitor market and reinforce that Queenstown is a unique and exciting holiday destination at all times of the year.

Ends

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