SEEK Continues Job Market Leadership

Wednesday 5 August

SEEK Continues Job Market Leadership
with Record Breaking Month

In July SEEK continued to lead the online employment market in New Zealand, delivering over 750,000 unique visitors*. This is an all time record for monthly audience size on any job site in New Zealand, with SEEK clearly continuing to be the preferred destination for New Zealand jobseekers.

In commenting on this record achievement Anne-Marie Duff, SEEK NZ General Manager says apart from the unique visitors, time spent on site is also clearly the best measure of audience engagement.

“A key metric for site leadership is time on site, add this to the highest number of job ads available and SEEK is clearly number one. Visitors to job sites in New Zealand spend 60% of time on SEEK versus TradeMe Jobs. ”

SEEK is also providing more exclusive traffic to advertisers than the next two job sites combined, which includes over 510,000 unique visitors that do not go to TradeMe Jobs, an all time record.

Anne-Marie Duff also said “TradeMe have recently suggested that ‘page impressions’ is the most important measure of audience engagement, when in fact all it points to is how potentially inefficient your site is to get to the content you want.

Doing a search on TradeMe for instance from the home page takes 4 pages to get to an individual job ad whereas on SEEK this takes 3 pages. Clearly SEEK makes it easier and more efficient for jobseekers to get to the content they want.

Time is the best measure of how engaged jobseekers are with your site as it’s a combination of not only how many people come to your site but how often and how long they stay, regardless of how many pages they look at”

The most important recognition however of SEEK’s leadership was demonstrated in the latest NetGuide awards released in late July, where SEEK was voted best employment site by New Zealand jobseekers.

* Nielsen NetRatings – Total Employment Traffic, July 2009
** Site job ad count

About SEEK
SEEK Limited is the leading online employment and training site in Australia and New Zealand. SEEK is a media company using the Internet as its distribution channel. SEEK (NZ) Ltd manages seek.co.nz, New Zealand’s largest employment website and one of the best known Internet brands. At any one time, 10,000 employment vacancies are advertised on SEEK in New Zealand and up to 550,000 unique visitors are drawn to the website each month, equivalent to approximately 25% of the working population.

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