PRESS RELEASE
For immediate release:
www.greenmonkey.co.nz
Green Monkey Strikes Gold In Australia
Canterbury based organic baby food brand Green Monkey received more accolades this week for its recent Pouch System
innovation at the coveted Food Magazine Challenge Awards, the most prestigious food awards in Australasia that recognise
excellence in food innovation. Green Monkey was the only finalist successful in winning both its specific categories
including the most hotly contested “Health and Wellness” section as well as the “Ready Meals” category for its
ultra-convenient shelf stable pouch containing only the best of New Zealand organic ingredients.
This achievement comes off the back of last year's success in winning three Massey Food Awards and the Organics Aotearoa
Enterprise Award and augers well for their global vision to supply premium niche markets worldwide with their innovative
organic baby food concept.
Having just returned from attending the awards dinner with business partner and founder Charlotte Rebbeck, Business
Arkitect Andy Macbeth had this to say:
“This recognition is very timely given we are only just ramping up the distribution of the brand in the Australian
market, along with a USA sales trip I have next week to further establish our distribution there given definitive
interest from Americans in our product. There was a very positive vibe at the Awards dinner with a huge trend in
innovation toward products in the natural, health & wellness, functional food, Eco and organic genres, a spectrum I might add that Green Monkey spans entirely. As a
parochial Kiwi company we are very encouraged to have received two trophies in what has historically been a very
challenging Australian sector for NZ firms to succeed in. Such recognition can only help enhance brand awareness of our
concept so as to seed the Australian market which strongly favours quality organic food offerings, hopefully creating an
initial platform for us to build sales upon.”
Since creating its Pouch System last year the 100% Pure Organic Baby Food born naturally in New Zealand with ingredients
entirely sourced from Aotearoa and grown by world class Kiwi organic farmers has gained attention across the globe. Thus
far, shipments have gone as far afield as Dubai, Vietnam, Hong Kong, USA, with numerous other markets expressing
interest. It is also testament to how the world currently views the quality and safety of New Zealand grown food
products. These are elements that Green Monkey holds dearly, is extremely proud of and committed to promoting
internationally to further benefit our significant food production industry.
ends