Bare Essentials make headlines around the world

Nothing to Hide and Bare Essentials make headlines around the world

Air New Zealand’s “Bare Essential” in-flight safety video featuring staff wearing nothing more than body-paint has had more than three million views on YouTube in the 10 days since it was launched.

The video, in which body-painted cabin crew and pilots deliver the in-flight safety briefing to customers travelling on 737 domestic jet services, is the third most viewed video globally on YouTube in the past week.

Air New Zealand General Manager Marketing Steve Bayliss says the number of Bare Essential views on YouTube in the past week has even surpassed those for King of Pop Michael Jackson’s final rehearsal footage.

“Bare Essentials is now the number one most viewed New Zealand travel video of all time on YouTube, surpassing our Nothing to Hide television commercial which is now sitting at number two,” he says.

Mr Bayliss says the genuine, fun and engaging approach taken by Air New Zealand to its in-flight safety briefing had clearly resonated with both customers and media.

“We have been absolutely stunned by the massive international interest in our in-flight safety briefing, with the New York Times, CNN, BBC, the Telegraph and Channel Seven Australia among those news outlets running articles. We’ve even featured on American Idol host Ryan Seacrest’s blog,” he says.

Mr Bayliss says the Nothing to Hide television commercial, which features eight body-painted Air New Zealanders including Chief Executive Officer Rob Fyfe, has had almost 2.7 million views on YouTube since it was launched on May 10.

“In total, we’ve had around 6.5 million views on YouTube for the whole Nothing to Hide campaign, including views for our blooper and behind the scenes videos.”

The Nothing to Hide campaign is designed to highlight the transparency of Air New Zealand’s all-inclusive domestic airfares – with the message that, unlike competitor airlines, what you see is what you get.

See www.nothingtohide.co.nz which features the new safety video, a comical bloopers version and the original television advertisements.

ENDS

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