Uncorking Opportunities for New Zealand Wine Producers in Hong Kong and China
Hong Kong International Wine and Spirits Fair
An expression of interest is being called for a formation of a New Zealand Pavilion at the upcoming Hong Kong
International Wine and Spirits Fair 4-6 November 2009 organized by the Hong Kong Trade Development Council (HKTDC)
Ms Bonnie Shek, Director of HKTDC (Australia / New Zealand) quoted that “The inaugural Fair in 2008 was attended with
over 8,758 trade buyers from 55 countries and over 10,000 public visitors attending. On Showcase were over 240
international exhibitors including a New Zealand Pavilion consisting of Coppers Creek, Te Motu, Kauri Vineyards,
Twilight Vineyards, Mai Mai Creek (Stirling Wines), Brennan Wines, Drumsara, Domian Jaqueiry, Mebus Estate, and NZ Focus
Centre”
Johnny Leung, Co-Owner of Twilight Vineyards, NZ comments on his experience in 2008
“This is a great opportunity now that the Hong Kong Government has dropped the wine tax. This has lowered the cost for
people like me, because we are a very small winery with limited resources. Now we have a better chance to get into the
Hong Kong market. With two days for the trade and one day for the public, the show had a very good balance. It’s a great
opportunity to build my brand awareness. I’ve seen a very international group of people. I’d be happy to come back,
particularly in November which is a better time for us.”
In 2009 the Fair will feature leading wine dealers, cellars and vineyards from around the world in exhibitor categories
including liquor and beverage products, wine production, fine gourmet food and premium snacks, logistics and wine
accessories. Wine investors, hoteliers, distributors, restaurants, catering companies and sommeliers from the Asian
market, China in particular and around the globe will attend this event
In 2007, Hong Kong imported 20 million litres of wine from around the world, a 28% increase on the previous year
(excluding sparkling wine). New Zealand wine exports to Hong Kong in the same period equated to HK$28.2million (NZ$4
million), a staggering 48% increase on the preceding year”
For further information on how to join the New Zealand Pavilion visit the website http://hkwinefair.hktdc.com/index.htm
ENDS