Hyundai tops Vehicle Satisfaction Awards

21 May
Immediate Release

Hyundai tops Vehicle Satisfaction Awards

In a survey of over 25,000 consumers, Hyundai owners placed the Sonata and the Genesis luxury sedan at the top of their classes in AutoPacific’s 2009 Vehicle Satisfaction Awards (VSA) research.

Both models won in highly competitive segments with the Sonata, which is available here in New Zealand, being the highest ranked Premium Mid-Size Car - beating the Honda Accord and Toyota Camry.  The Genesis topped the Aspirational Luxury Car category for its affordable operating costs and value.

In addition, Hyundai’s overall brand satisfaction rating jumped 11 positions, earning Hyundai the 2009 Rising Star award which recognises the brand that has the highest VSA ranking improvement.  This positive move was more than any other manufacturer in the survey.      

“The VSA’s get used as an industry benchmark so it’s an honour to not only be recognised by a trusted automotive resource like AutoPacific for vehicles satisfaction, but by Hyundai owners as well,” said Philip Eustace, Executive Director of Hyundai Motors New Zealand.

“Coming out of the survey as the most improved brand year-over-year only solidifies Hyundai’s reputation of constant product development and providing buyers with safe, well-designed, quality vehicles that includes the multi award winning i30 range here in New Zealand.”

“Having conducted this industry research since 1997, we see vehicles that score highest in AutoPacific’s Vehicle Satisfaction Awards have hit the mark delivering value and satisfaction with their buyers,” said George Peterson, president of AutoPacific. “This year’s results made it clear that Hyundai owners are extremely pleased with their new cars.”

AutoPacific, a future-oriented automotive market research and product-consulting firm, uses its annual VSA as an industry benchmark for objectively measuring how satisfied an owner is with their new car. More than 25,000 U.S consumers participated in the survey.

Owner satisfaction is measured across specific areas related to a vehicle's operation, comfort, safety and the overall purchase/lease experience. The fuel-efficient Sonata, which has been a popular model here in New Zealand, combines refined design, proven dependability, spirited performance and an extensive list of standard features that increase its appeal to a broader range of customers.

ENDS

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