Boutique ‘On Premise’ Water Launches

Media Release May 7, 2009

Boutique ‘On Premise’ Water Launches

Te Waihou Reserve water (pronounced Tea-Why-Ho) or 'The New Water', which launches locally this week, has already secured interest from key export markets including; Australia, Europe, Asia and the USA.

Ed Baggaley General Manager of Aquasplash the company behind Te Waihou Reserve says there are a number of opportunities in the bottled water market here and offshore.

“We have created a bottled water brand which fits with the fine dining experience in both presentation and taste. Te Waihou Reserve will only be available ‘on premise’ to protect exclusivity and price premium and ensure our trade partners grow with us”.

Te Waihou Reserve harks from the Putaruru region, the water is from The Blue Spring one of New Zealand's most revered sources of spring water. Rich in silica Te Waihou Reserve is a relatively low mineral water – offering a balanced, clean taste to even the most discerning palate.

Baggaley says the company has invested in a state-of-the art bottling plant, which lies at the source and is certified by the Australasian Bottled Water Institute (ABWI) meeting all of the rigorous standards they set in place.

The bottling facility has a capacity of 200,000 litres per day. The significant investment in creating this facility is a reflection of the export potential for this product, he says.

Designed with busy restaurant staff in mind Te Waihou is presented in a slim line bottle similar to a premium wine bottle offering easy grip pouring and protecting against spillage. The distinctive branding on still and sparkling bottles means it’s easy to distinguish between the two varieties reducing the number of bottles incorrectly opened and improving bottom line profit. The Wine Style Stelvin Closure completes the alignment with fine wines and positions the brand at the premium end of the market.

Te Waihou Reserve comes in 300ml, 500ml, 750ml, and 1 litre glass bottles. It also comes in a 500ml PET to answer the demand of prestige hotels. The 1 litre still or sparkling bottle will retail at $8.00-$12.00 depending on the style of restaurant.

Baggaley says fine wine distributor Eurowine will have the exclusive distribution of Te Waihou Reserve locally.

“We are excited to announce Eurowine as our choice of distributor. We believe that Eurowine’s distribution of the brand completes the premium offering from source to table”, he says.

The Managing Director of Eurowine Brett Newell says, his company is proud to be distributing Te Waihou Reserve and believes there will be strong local interest in the product.

“In the rapidly changing hospitality market there has been an increasing demand for bottled water. We are pleased to have finally identified a brand such as Te Waihou Reserve that can stand alongside our very special portfolio.”

Newell says Te Waihou Reserve’s brand qualities make it an appropriate addition to Eurowine’s offering to restaurants and hotels.

For more information visit www.tewaihouwater.co.nz

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