1 May 2009
Advanced video coding MPEG-4 Standard gets Emmy award for innovation
A Technology and Engineering Emmy Award for innovation in the MPEG-4 Advanced Video Coding (AVC) Standard was presented
to the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) at
an award ceremony in Las Vegas, USA, on 7 January 2009.
The coveted Technology and Engineering Emmy awards of the U.S. National Academy of Television Arts and Sciences (NATAS)
reward outstanding achievement in engineering and technical development. Launched in 1948, the awards honour development
and innovation in broadcast technology and recognise companies, organisations, and individuals for breakthroughs in
technology that have a significant effect on television engineering. Award winners are determined by a panel of
distinguished professionals in the television, broadcast, and new media arena.
The MPEG-4 AVC Standard is a specification for high quality video compression, embodied in the international Standard
Information technology – Coding of audio-visual objects – Part 10: Advanced Video Coding, ISO/IEC 14496-10 Ed. 4.0, and
the ITU-T recommendation H.264. Particularly applicable for high definition (HD) applications, it forms part of a series
of MPEG-4 Standards related to multimedia.
ISO Secretary-General Rob Steele comments, 'Despite the numerous benefits that international Standards bring to
business, government, and society, the experts who develop them are largely “unsung heroes”, so it is refreshing to see
the team responsible for MPEG-4 AVC receiving such high-profile recognition.'
This is the second Emmy awarded for development of the MPEG-4 AVC Standard in a few months. It follows the 2008
Primetime Emmy Engineering Award, presented in Hollywood, Los Angeles, USA, in August 2008.
To order or download ISO/IEC 14496-10 Ed. 4.0, visit www.standards.co.nz, click ‘IEC’ in the catalogue area and enter
keyword ‘14496-10’, or call 0800 782 632 during business hours. To browse other MPEG-4 Standards, visit
www.standards.co.nz, click ‘IEC’ in the catalogue area and enter keyword ‘MPEG-4’.
Get the latest Standards news at www.standards.co.nz/touchstone.
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