INDEPENDENT NEWS

Easter travel plans not hurt by economy

Published: Fri 3 Apr 2009 12:29 PM
PRESS RELEASE For immediate release
New survey reveals Kiwis’ Easter travel plans not hurt by economy.
When it comes to the current economic recession, it appears Kiwis are less inclined to reign in their spend when looking at their upcoming Easter holiday plans.
A recent survey by Jasons Travel Media (www.jasons.com) revealed that over 80% of Kiwis intend spending the same or more on their travel this Easter than last year, and a whopping 41% intend spending more than last year. “While people are clearly tightening their belts in the current financial climate which is evident in the retail sector, it appears everyone still wants a holiday at Easter and a good one at that.” says Matthew Mayne, CEO of Jasons Travel Media.
“While people flocked to camping grounds over Waitangi weekend, it seems for the Easter weekend many Kiwis are looking at going to a different market due to the colder weather and paying for a motel.” Matthew says. After staying with family and friends, motels were easily the most popular intended accommodation for respondents, followed by camping grounds and baches.
Interestingly, the majority of the survey respondents were women, emphasising yet again that females tend to manage the holiday planning process in many New Zealand families, which is great news for the tourism industry.
Over 1,200 Kiwis participated in the online survey on the Jasons website which asked about their Easter holiday plans.
Jasons Travel Media runs New Zealand’s online booking website www.jasons.com which in March received over 200,000 unique users.
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