Freeview welcomes TVNZ digital developments
PRESS RELEASE: Thursday, 26 March, 2009
Freeview
welcomes TVNZ digital developments
Steve Browning, GM of
Freeview, today welcomed two major developments that have
taken place in NZ Digital Television this week.
The
first is the news yesterday that TVNZ 6 and TVNZ 7 are set
to become available to all Sky TV viewers.
"Freeview has never been about exclusivity. We are New Zealand’s only open digital TV and radio platform, which means we do not require any channel to be Freeview exclusive.
We always
expected TVNZ 6 and 7 to be made available on Sky. The
appeal of Freeview is that once you have purchased a
Freeview approved receiver all the channels are
free.
Conversely, with Sky TV you are paying a
monthly subscription to watch free-to-air digital
channels.
“We believe that the added exposure for these channels will draw welcome attention to what viewers can get elsewhere for free and that’s good news for us,” he says.
“While the inclusion of TVNZ 6 and 7 on Sky TV and
the absence of Prime on Freeview are not linked
commercially, it remains difficult for New Zealanders’ to
understand why a free-to-air channel – like Prime – is
not on Freeview.
We clearly want this to happen as
soon as possible,” he added.
The second development is
the news that TVNZ has acquired a 33% stake in Hybrid
Television Services (ANZ) Pty Ltd, the exclusive licensee of
TiVo in Australia and New Zealand.
This will mean
that TiVo will be locally available this year.
“From day
one Freeview has encouraged as many digital receiver
products into the market as possible.
By launching
our MyFreeview|HDTM service in December last year we showed
we wanted people to be able to easily record their favourite
programmes with no monthly fees.
The TiVo media
device will receive the Freeview|HDTM service and provide
other services over broadband. This is an exciting
development,” Mr Browning
says.
ENDS