Paris, 25 Wednesday 2009 For immediate release
Keep it Simple on The Web: Christian Science Monitor
When the Christian Science Monitor publishes its last daily print edition on Friday in favour of a web-based approach,
it won't rely on video, fancy infographics and other technical tools to ensure its future success.
Instead, it will rely on the journalism that has served it well for 100 years, Editor-in-Chief John Yemma says.
"Websites need to be straightforward and not have a lot of complexity in them ¬ the differentiator for you is your
content," Mr Yemma told the World Editors Forum in an online seminar.
"We aren't using any fancy new applications," he said. "The best route for financial viability is more or less
continuous updating on the web. It's just continuous content without technological impediment ¬ that's the fastest way
to grow. We want our journalists reporting, not learning archaic coding or flash graphics."
Mr Yemma provided insights into the new, internet-centric Christian Science Monitor in a webinar organised by the World
Editors Forum, the organisation within the Paris-based World Association of Newspapers for senior newsroom personnel.
Because of the interest in the newspaper's new approach ¬ it was the first US paper to announce it would abandon daily
print to concentrate on the web -- the Monitor and other new business models will be featured at this year's World
Newspaper Congress and World Editors Forum in Hyderabad, India, from 30 November to 3 December next.
A recording of the webinar is being offered without charge to anyone who registers for Hyderabad: full details of the
events are available at http://www.wanindia2009.com
From Friday, the Monitor will convert from a daily to a weekly newspaper but will continue to produce daily journalism
for its website, http://www.csmonitor.com/ , which attracts 2.5 million unique visitors a month. It will launch a daily e-mail newsletter in May.
Mr Yemma said the Monitor intends to increase its page view five-fold by 2013, end its reliance on a Christian Science
Church subsidy that now provides 40 percent to 50 percent of its revenues, and achieve financial sustainability by 2015.
Here are some of the things he had to say:
- The Boston-based Monitor will maintain an assignment desk with 30 writers and 30 editors, eight overseas bureaus,
eight domestic bureaus and a Washington bureau. The website will have an eight- to 10-person production staff. One
editorial person will be dedicated to the daily newsletter, and 12 to the weekly newspaper. "Our journalists are going
to be very busy. They're going to write a bit shorter and much faster," he says.
- The Monitor surveyed loyal readers before and during the transition process. "They've been fairly positive in most
categories," Yemma says, though their criticisms have also been taken into account ¬ and changes will continue to be
made.
"This is not going to be the way it looks for 100 years. This is not going to be the way it looks for 18 months. We're
experimenting with price point, we're experimenting with content, and if it doesn't work, we'll change it."
- Subscription for the weekly print edition will cost US$89 per year and 50,000 subscribers are expected, the current
circulation of the daily print edition. The daily e-mail service is priced at $59 per year. "You don't want these
products to cannibalize the other," says Yemma. There are no plans to charge for web access.
- The daily e-mail newsletter is designed to bring coherence to the day's events. "In a world of continual news on the
web, it's a stream," says Yemma. "If you take a snapshot at any time of the day, the most recent thing will be on top.
We thought it would be a good idea to impose our editorial judgement on the daily news stream. It will be a standalone
product, not a newsletter of links."
WAN and the World Editors Forum are offering a recording of the webinar, and access to future webinars, without charge
to all new registrants for the World Newspaper Congress and World Editors Forum. Details can be found at http://www.wanindia2009.com
The Paris-based World Editors Forum (http://www.worldeditorsforum.org ) is the organisation of the World Association of Newspapers that represents editors-in-chief and other senior news
executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership
includes 76 national newspaper associations, newspapers and newspaper executives in 102 countries, 12 news agencies and
ten regional and world-wide press groups.
ENDS