New industry director appointed to Meat & Wool

Media Release

19 March 2009

New industry director appointed to Meat & Wool New Zealand and New Zealand Meat Board

Silver Fern Farms’ Chief Executive, Keith Cooper has been appointed to the boards of Meat & Wool New Zealand and the New Zealand Meat Board.

Keith Cooper was nominated by the Meat Industry Association to be one of two industry representatives on the boards. He replaces Alliance Group Chairman, Owen Poole, who resigned at the end of last year.

Chairman of Meat & Wool New Zealand, Mike Petersen has welcomed the appointment of Keith Cooper to both boards.

“Keith has extensive knowledge about the meat industry in his role as Chief Executive of New Zealand’s largest meat company. We look forward to working with Keith and utilising his knowledge to assist in our decision making to advance the industry.” 

Keith Cooper has been the Chief Executive of Silver Farms’ since early 2007, having begun working in the meat industry with Producer Meats Ltd in 1980. He is a board member of the Meat Industry Association, the NZ Lamb Company North America, Farm Brands Ltd and Robotic Technologies Ltd. He is a member of the Institute of Directors.

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