2009 Nielsen Online Annual Real Estate Report
“The Internet continues to grow as a medium for New Zealanders to buy and sell their homes, with the prevailing economic
conditions encouraging even wider research parameters for the consumer. With lots happening in the online real estate
scene in New Zealand, it is time for Nielsen Online to roll out the Fourth Annual Real Estate Market Report. This report
has proved to be successful in helping real estate site publishers gain an insight into what buyers and sellers want out
of a website and with the landscape ever-changing online perceptions can change quickly. It has helped marketing
professionals understand their brand perception and provides a clearer understanding of how the internet is used with
other media when looking to buy and sell properties.
The 2009 report gathers data from real estate website users and will identify trends over the past 4 years providing
expert commentary and analysis, and unlocking valuable insights to help you gain a competitive advantage. The report
also includes a confidential site satisfaction survey to help you understand user’s true perception of your website and
establish their needs.”
If you have any questions regarding this week’s ranking or the 2009 Nielsen Online Annual Real Estate Report, please
contact tony.boyte@nielsen.com.
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