NIVEA NZ’s Next Top Model Broadcast Sponsor

23 February 2009

NIVEA Announced as New Zealand’s Next Top
Model Broadcast Sponsor

NEW ZEALAND: NIVEA, the world’s No.1 skin and beauty care brand*, has been announced as the official broadcast sponsor of New Zealand’s Next Top Model. NIVEA will be the programme’s only broadcast sponsor.

With the nationwide search for the 13 finalists complete, NIVEA can confirm it is the core beauty skincare brand aligning with the popular reality TV series commencing on TV3 in 2009.

New Zealand’s Next Top Model aligns with NIVEA’s global ‘Live Your Beauty’ philosophy. It illustrates that beauty is more than good looks – but a mix of personality, appearance, well-being and interpersonal relationships that will see one girl win the overall title of New Zealand’s Next Top Model.

“We are extremely excited to be a part of such an aspirational TV series as New Zealand’s Next Top Model, which acknowledges our local talent and offers a great opportunity for budding New Zealand models,” states Merilyn Havler, General Manager, NIVEA New Zealand.

New Zealand Next Top Model is a format of AMERICA’S NEXT TOP MODEL, created by top model Tyra Banks. The series follows the progress of the 13 finalists fighting it out in catwalk challenges and high-fashion photo shoots in the quest to take out the prestigious title of New Zealand’s Next Top Model.

NIVEA “LIVE YOUR BEAUTY” MANIFESTO
Beauty is more than one ideal and more than one idea.
It is in every one of us as well as it is between us.
Sometimes it lies on the surface, sometimes it radiates from within.
It is the only thing we can see with our eyes, as well as with our hearts.
It is as individual, rich and wonderful as life itself,
That’s what Beauty Is.
www.NIVEA.co.nz

About NIVEA New Zealand
In 2008, NIVEA launched its Live Your Beauty campaign – the next step in the evolution of the NIVEA brand here in New Zealand and around the world. The core philosophy that underpins NIVEA is simply that beauty is more than one ideal and more than one idea - it is as multi-faceted as life itself.

With almost 100 years of heritage, NIVEA as a skin and beauty brand has been constantly moving forward along with women’s changing lifestyles and changing skincare needs. As New Zealand’s number one most purchased skincare brand 2, NIVEA offers women over 100 innovative, high-performance products that aim to support women in bringing out their natural beauty both on the inside as well as the out.

• NIVEA is New Zealand’s number one selling skincare brand 2
• NIVEA VISAGE is New Zealand’s number one selling face care brand 2
• NIVEA VISAGE is New Zealand’s number one selling Cleansing brand 2

References:
*1 Source: Source: Euromonitor March 2008: per Beiersdorf category definitions (excludes Fragrances, Hair Colourants, Razors/Blade/Depilatories and Oral Care)
2 Source: Nielsen Advisor, Total Supermarkets, Period ending 28 December 2008

ENDS

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