Woman’s Day Still Dominates Weekly Women’s Market

Media Release 17 February 2009

Woman’s Day Still Dominates Weekly Women’s Market

Woman’s Day continues to dominate the weekly women’s magazine market, outselling its nearest rival by an average of more than 32,505 copies per week. At the same time Woman’s Day continues to be the most read title by New Zealand women aged 10-64. According to the latest Nielsen National Readership results released today Woman’s Day continues to be the most read magazine in a number of key demographics, including women aged 18-49, 25-54 and Main Household Shoppers with kids.

Woman’s Day’s circulation is also made up of a much higher proportion of average net paid sales than its nearest rival. Woman’s Day’s average net paid sales account for 97% of its total circulation, compared with just 89% of New Zealand Women’s Weekly’s circulation being average net paid sales.

In an average month Woman’s Day outsells its nearest rival by 140,000 copies. “Like a lot of retail categories weekly women’s magazines have been impacted by the tough economic conditions,” said ACP Magazines Group Publisher Debra Millar. “But Woman’s Day retains its unrivalled dominance of the weekly market.

“Despite the difficult trading environment we have continued to invest in Woman’s Day with additional editorial pages, ensuring we deliver the biggest weekly magazine in the country. By enhancing our value and appeal to readers we believe we’ll continue to dominate the weekly category going forward.”

Ends

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