Hyundai reveals new SUV concept car

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The new concept SUV from Hyundai – HED-6

12 February 2009

Hyundai reveals new SUV concept car

While car companies around the world are focused on redundancies and production cutbacks Hyundai is charging ahead, having revealed another concept car.

The first image of the codenamed HED-6 has just been released and an official unveiling will be held at this year’s Salon International de L’Automobile in Geneva on March 3rd.

This innovative concept portrays a dramatic new look for compact SUVs and was styled at the company’s European design headquarters in Rüsselsheim, Germany.

“Hyundai is continuing to defy the recession,” says Philip Eustace, Executive Director Hyundai Motors New Zealand.

“HMC are getting on with the job, and that means still spending on R&D and continuing to deliver new technologies and new cars while those around us are cutting back.”

The proof is in the figures. In January in the US Hyundai was up 14% while the total market was down 37% and in China Hyundai were up 35% against a market that dropped 13%.

The world premiere of the HED-6 will take centre stage on the Hyundai stand at the Geneva show. Hyundai’s European design team has hailed HED-6 as an ‘urban nomad, a car of contrast for a world of contrast’, citing cultural influences from major cities like Berlin, Paris and London as key to its creation.

HED-6 combines muscular design and everyday utility to fit comfortably in an urban or out-of-town environment. The dramatic exterior design is enhanced by the hexagonal grille, angular style lines and piercing back-swept front headlamps, with the bold look completed by 21-inch, mirror-polished alloy wheels. The three-dimensional, sculpted shape of the rear window is achieved using “Lexan” high-performance plastics instead of regular glass. To emphasise the dynamic flowing lines, the designers have developed a special ‘Ice Blue’ exterior paint, with an advanced pigment effect for a brilliant shine.

Equipped with LED daytime running lights and powered by a 175 HP, 1.6-litre GDi turbocharged engine, HED-6 gives an indication of the next generation of Hyundai SUVs.

Accompanying the HED-6 in Geneva will be two other Hyundai debuts. The three-door version of the new B-segment challenger the i20 will be shown for the first time on stage, further enhancing the Hyundai small-car offering, while the i30 blue will showcase the first application of stop-start technology on a Hyundai production car, contributing to a significant cut in both fuel consumption and CO2 emissions.

ENDS

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