New Look For Top-Selling PowerShot Digital Compact

MEDIA RELEASE
16th January 2009

A New Look For Canon’s Top-Selling PowerShot Digital Compact Camera

The Canon PowerShot A480 is set to impress beginners with its new compact size and array of innovative features that make taking great photos even easier.

Canon New Zealand today announced a replacement to its extremely popular PowerShot A470 digital compact camera. The new PowerShot A480 boasts a slimmer, more compact design while continuing to pack all the features that consumers have come to expect from an entry-level PowerShot camera, and more!

“The new PowerShot A480 camera is perfect for newcomers to photography, incorporating simple and intuitive operation with features such as Face Detection and Motion Detection, making it easy to capture great shots every time,” says Rochelle Mora, Brand Manager – Consumer Imaging Products Group, Canon New Zealand. “The refined new design will be a welcome update for consumers who are looking for durability as well as a friendly and compact design."

A New Look and Feel

Users will love the new PowerShot A480’s look and feel. The camera has a slim body for easy portability to ensure that it is never left behind. Available in three different colours – silver, black, and red – there is one to suit everyone.

While the new PowerShot A480 is slimmer, it continues to retain the durable, solid nature that the PowerShot range is known for, making it the perfect camera for first-time users and families with children of all ages.

Simple Operation

Capturing family moments is effortless with the PowerShot A480’s simple operation and interface. The menu and navigation buttons have been simplified and made more intuitive and the camera’s slim and solid body makes it easy to hold.

Featuring 15 scene modes, from Automatic to Special Scene, the new PowerShot A480 enables users to select the right mode for their photographic scene – such as Portrait, Beach or Kids and Pets – making it simple to shoot great pictures in any situation.

The user friendly interface also includes a 2.5 inch LCD monitor, making it easy to shoot and view images.

High-Quality Shots
Regardless of a user’s experience, the PowerShot A480 captures amazing shots every time. The new model boasts Canon’s DiG!C III image processor and a 10 megapixel CCD (compared to its predecessor’s 7.1 megapixels) allowing users to enjoy even higher-quality photos.

The new model retains Canon’s innovative Motion Detection and Face Detection technology. Designed for analysing motion information to determine whether or not a subject is moving, Motion Detection technology easily controls blurring to produce clearer images, perfect for mums, dads and even kids capturing the hustle and bustle of family life.

The inclusion of Canon’s Face Detection technology helps to make shooting portrait photos a breeze by distinguishing human faces in each shot and adjusting the focus and exposure for best results.

Canon’s in-camera Red Eye Correction ensures that portraits look natural and are not ruined by red eyes.

The PowerShot A480 incorporates a new unique feature, an Image Inspection Tool. This allows users to zoom in on different parts of their shot, such as faces, to check the focusing position and expressions.

The inclusion of a 3.3x Optical Zoom Lens allows users to frame great shots and zoom in to their subject.

Key Features

• 10.0 megapixel CCD sensor

• DiG!C III image processor

• 3.3x Optical Zoom lens

• 2.5 inch LCD screen

• Face Detection Technology with Red Eye Correction

• Motion Detection Technology

Pricing and Availability

The Canon PowerShot A480 (RRP $tbc will be available throughout New Zealand from Authorised Canon New Zealand resellers in February).

Ends

About Canon
Canon New Zealand is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon has ranked among the top-three US patent recipients for the past 15 years, and had global revenues of around $US39 billion in 2007. Canon New Zealand also operates Canon Finance New Zealand, which offers onestop shopping for customers wanting leasing or finance services. For more information, visit www.canon.co.nz

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