3 News Wins 2008 In Key Demographics

6 January 2009

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FOR IMMEDIATE RELEASE

3 NEWS WINS 2008 IN KEY DEMOGRAPHICS

3 NEWS continues its ratings share lead in key demographics, winning the 2008 year in the important 18-49 demographic with a 34.6% rating share against One News’ 31.1%.

In 18-49 Metro 3 NEWS registered 37.7% against One News’ 27.1%. In 18-49 Auckland Urban 3 NEWS showed a 36% share against One News’ 25.5%.

In One News’ key demographics of 25-54 Metro and 25-54 Auckland Urban, 3 NEWS registered 36.6% and 36.1% shares beating One News’ 32.7% and 29.6%, respectively.

In December SUNRISE continued to make ratings share gains. Compared to December 2007 the programme’s share increased in many key demographics. The 5+ demographic has risen by 34.1%, in 18-49 by 4.4%, in 18-49 Metro by a huge 63.6%, in 18-49 Auckland Urban by 52% and in Breakfast’s key demographics of 25-54 Metro and 25-54 Auckland Urban by 58.2% and 36.4%.

Mark Jennings, Director of News and Current Affairs comments, “December and January are always challenging months for news programmes, but we are very pleased with the overall ratings and it is good to end the year in front. Sunrise is also eating into Breakfast’s share and that bodes well for 2009.”

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