December 17, 2008.
Overspending revealed as biggest Christmas concern
An online survey conducted by major retailer Farmers has revealed that “overspending” is the biggest worry for New
Zealanders this Christmas.
The survey – which went out to 1,000 customers – asked people to identify what stresses them out over the Christmas
period.
Having to buy presents for ‘difficult people’ and a fear of overeating came in as the second and third most common
concerns. Rounding out the top five Christmas concerns are finding time to shop in fourth spot and preparing the house
for visiting friends and family.
Kathy Pittaway, a mother of three from Howick in East Auckland, agrees with the survey results.
“I’ve got a set budget this year, but it’s sometimes hard to stick to when you see the perfect gift for an extra $10, or
you’re rushing around trying to come up with a decent gift idea.
“However, I don’t know if a fear of overeating is a seasonal concern,” says Kathy laughing, “I wouldn’t take any notice
about overeating during Christmas period, I’m more concerned about finding the time to shop!”
Dean Cook, head of marketing at Farmers, is not surprised by the results saying that excessive hype about economic doom
and gloom will see people tighten their purse strings.
“People are naturally worried about what is happening economically right now so they’re sticking to a tight budget.
Because of our size we’re able to negotiate great deals and pass on those price advantages to our customers.
“Every festive season we stock a range of great gift ideas for the whole family that won’t break the bank – from clothes
and lingerie, to beauty and homewares, we’ve got it all under one roof at affordable prices.”
Some common tips for Christmas budgeting includes:
1. Set individual budgets for each person you buy for: Farmers has a range of suitable options and prices for everyone
from children to grandparents.
2. Buy Gift Cards. If you’re running out of time to shop, you can consider gift cards. Farmers have Gift Cards available
between $10 and $1,000, allowing you to easily stick to budget and purchase the perfect gift for those hard to buy for
people.
3. Give yourself time to shop. All Farmers stores are open for extended hours in the lead-up to Christmas. By giving
yourself time to shop for the right present you won’t be pressured into last minute buying.
ENDS