Awards Entry Deadline Approaches Before Christmas
The first deadline for entries into next year’s Pride In Print Awards is fast approaching – with a number of category
improvements introduced to bring the 2009 Awards even more closely in line with new trends in the print industry.
Entries are open for materials printed in New Zealand between January 1 and December 31. Entries can be from any
printing process and can be made by any person or company associated with the production or purchase of print.
As a special offer to encourage early entries, and to help those companies considering multiple entries, entries
received before December 21 will only cost $45 each compared to the normal $60.
Awards manager Sue Archibald said that this could amount to a reasonable saving for some entrants. “Some
companies may be considering a number of possible entries covering several processes, and the ‘Early Bird’ saving will
add up to a significant discount for those companies.
Ms Archibald also announced a package of changes to categories, reflecting new trends within the print industry.
“One of the changes is in Category 8 which used to cover only Business Forms. This has now been remodeled to
cover the wider concept of ‘Business Print’. All types of business-oriented print jobs have now been brought into the
one category, which groups together annual reports, stationery and forms both reelfed and sheetfed,” she said.
Another change is in Category 10c, which forms a sub-group of “Specialty Products and Processes”. Category 10c
is now called “Personalisation – Creative use of Print in Direct Marketing”. This has been devised to accommodate direct
marketing jobs which can include innovative postage, handling and distribution solutions.
A third change comes in Category 11, which is for “Industry Development – all processes”. This is an opportunity
to showcase products, processes and business developments that represent innovations within the NZ market.
To further assist entrants find the right category for their work, six sub-categories have been formed, namely:
• 11(a) Self-Promotion for the Printing Industry
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• 11(b) Export Award
•
• 11(c) Innovation in the Printed Product
•
• 11(d) Innovation in the Print Business
•
• 11(e) Innovative use or Design of a Barcode
•
• 11(f) Innovation for the Environment
•
“The barcode category is an interesting one and shows how packaging designers in particular are moving towards
incorporating barcodes within their designs in a fun and funky way while still having to ensure they are workable,” says
Ms Archibald.
“The Innovation for the Environment category is also a major step forward and entrants need to be aware that
this is not for just entering a job that is printed on environmentally-friendly materials.
“What we are aiming to encourage here is for printers to tell the whole story of their work processes – how they
are minimising emissions and encouraging improvements in their carbon footprint in entirety.
“The printing industry has a story to tell about its excellent strides towards carbon neutrality. This category
encourages the industry to do just that.
“Entrants should also be aware that there is a tremendous PR opportunity available for those companies who can
demonstrate their sustainable approach to business. Our Pride In Print PR team will be made available to help those
companies tell their story to the world.
“We are also very keen to encourage smaller companies to enter Pride In Print. The Awards are
very much for the small operator as well as the large. This was proven by Auckland’s Logick Print last year who employ
four staff and managed to take out the Supreme Awards Finalist Award in the Packaging Category. Logick also went on to
win bronze at the prestigious Pentawards in Monaco. By pitching this Early Bird offer at such a reasonable price, we are
aiming to make the Awards an attractive marketing opportunity
“This is just one more reason to consider the benefits of making an entry in Pride In Print,” she said.
ends