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Dog's Breakfast Fast Tracks New Stores

Published: Thu 4 Dec 2008 11:33 AM
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Dog's Breakfast Fast Tracks New Stores
At a time when most New Zealand retail companies are nervously watching and waiting to see how the global recession impacts on them,  the Dogs Breakfast Trading Company retail chain is fast tracking the roll out of its new stores across Australasia, from its Christchurch home base.
Kathmandu founder Jan Cameron, has arrived back onto the New Zealand retail scene with several bold moves, recently purchasing the Arbuckle’s chain of stores and re-branding them into Dogs Breakfast Trading Company stores.
The core product for the new retail brand focuses on furniture, homewares and lifestyle products and has already opened thirteen stores across New Zealand in the last few months, with three more being in the final stages of fit out. In Australia, three stores are open and trading in Melbourne and two in Tasmania.
Anthony Romano, acting CEO, has been appointed to assist in the busy start-up phase of the new company, drawing upon his extensive European experience in the retail sector.  He says the brand is in an exciting roll out phase and the initial response from customers has been fantastic. Shoppers will see further developments over the next few months.
“Dog’s Breakfast Trading Company is aiming to provide a large variety of quality products at great prices. The stores have a mixture of furniture, home ware and lifestyle products which are diverse, fun and a little quirky.  We are aiming to keep the product range fresh and full of variety so that each time you visit the store there will be something different” says Mr Romano.
In Christchurch the Dogs Breakfast Trading Company stores in Papanui, Tower Junction and soon to open Northwood, show all the elements of Jan Cameron’s unique approach to retailing, where she offers a wide range of products at great value in a relaxed and enjoyable shopping environment.
 And what’s in the name? “It’s a bit of tongue in cheek - due to the wide variety of products that will be in the stores. We are serious about offering an affordable and easy going shopping experience, but we also want to have fun with it”.
.Ends.

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