Christmas comes early with Xbox price drops

Christmas comes early with Xbox price drops
Xbox 360 now starts at $349.00 RRP

AUCKLAND 11 November 2008 – Microsoft today has lowered the price of the Xbox 360™ video game and entertainment system in New Zealand to a starting price of NZ$349.00 RRP* - less than half the RRP price** of the next cheapest hi-definition console in the country.

With Christmas just around the corner, all Xbox consoles will come with complimentary games for a limited time at participating retailers.

“Gaming is set to be one of the hottest categories this year. Consoles are a great gift for the whole family. Now that we’re making gaming even more affordable, Kiwis can have more fun for less this holiday and join the other 70,000 Kiwis already enjoying their Xbox 360,” said Tom Hunt, Xbox product marketing manager, Microsoft New Zealand. “Xbox 360 is the cheapest next-gen console on the market***, has the biggest number of next-gen games and it’s the home of Xbox LIVE, the largest social network on TV,”

“The Xbox 360 also has an amazing line-up of games this festive season including Lips, Fable 2, Gears of War 2 and Guitar Hero: World Tour, making it a great present for the whole family,” added Hunt.

Microsoft is dropping the price of their entire Xbox 360 console range.
Xbox 360 Range New RRP Previous RRP Saving on previous RRP
Xbox 360 Arcade $349 $399 $50
Xbox 360 $449 $549 $100
Xbox 360 Elite $599 $699 $100

The Xbox 360 offers a collection of more than 300 games, with more titles than any other games console. The power of Xbox LIVE also connects more than 14 million people worldwide to the things they love – from game demos, hundreds of multiplayer games and other downloadable content.

“At the end of the month Xbox owners will be able to download a new user interface for their consoles, effectively updating the console. The New Xbox Experience is cleaner and more user-friendly and will enable users to create online parties, chat with friends, share pictures, create avatars of themselves and much more,” added Hunt.

The full contents of the three entertainment systems are:
• Xbox 360 Arcade (RRP NZ$349.00*): Great for those looking to hit the ground running and enable consumers to customise as they wish. Includes the Xbox 360 video game console and entertainment system, wireless controller, and composite AV cable, 256MB Memory and Xbox LIVE 5 Arcade 5 game compilation disc including Pac-Man Championship Edition and UNO.
• Xbox 360 (RRP NZ$449.00*): With a 60GB hard drive it’s a LIVE-ready experience for fans of interactive entertainment. Includes the Xbox 360 video game console and entertainment system, 60GB hard drive, Wireless Controller, Xbox 360 headset, component High Definition AV cable and an Ethernet Connectivity Cable.
• Xbox 360 Elite (RRP NZ599.00*): For those looking for a premium experience the Elite offers twice the storage of the Xbox 360 and a stylish black finish. Includes the black Xbox 360 Elite video game and entertainment system, 120GB hard drive, wireless controller, Xbox 360 headset, component HD AV cable, HDMI cable, an Ethernet Connectivity Cable and a complimentary 30-day trial Xbox LIVE® Gold membership.

ENDS

* Recommended retail prices only at participating retailers. The price consumers actually pay will be determined by the retailer.
** As at November 10, 2008 the PS3 console has a RRP $799
***At this time the Xbox 360 is the cheapest next-gen console on the market at RRP $349 compared to the PS3 and Wii console at RRP $799 and RRP $499 respectively.

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